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October 17, 2003     Heritage Florida Jewish News
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October 17, 2003

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PAGE 4 HERITAGE FLORIDA JEWISH NEWS, OCTOBER 17, 2003 David Bornstein Food for thought It isn't often, if ever, that I've asked you, my readers, for something directly. But I'm doing it now. I have a personal agenda Rem, a goal, if you will, that I believe will benefit our Jewish community for years to come. And it will only happen with your help. I'm talking about raising money for a food court that would be built in the brand spanking new lobby of the Maitland campus. We've never had a real lobby before, and we've certainly never had any sort of gathering place (other than informally at First Watch or Paneras or Starbucks) that we could call our own. We have an opportunity to create one, but it's a small window with limited time to bring to fruition, so we have to leap now or wait years for this chance to reappear. Now I know what many of you are thinking. There are other community construction pri- orities that are equally, if not more important By Carl Alpert A ~--sf source ot pnoe HAIFA--Ifan itinerant Israeli should chance yet to be found, but in the meantime sales are to meet a stranger in Thailand or New Zealand being made to satisfied customers on the or Peru or elsewhere, it would come as no Internet at under surprise if he were to accost the other with competitive conditions. Prices are no more "shalom",andcontinueinHebrew.Howdidhe than one would pay in a retail outlet, and recognize a fellow landsman? Simple - by the delivery is assured in a week or less. Americans sandals the other was wearing. One in ten will yet discover Source in a big way. Israelis, especially among the younger genera- But there is another, a non-commercial a~- tion, show a preference for the comfortable, pect to this business. patented Source sandals. Source deals not only with products, but The success in Israel has led to markets with human relations as well. The working overseas. But there is more to this enterprise staff, which today numbers about 100, is a than meets the eye. To get the full story we community which in many respects is a reflec- went to the source, Yoram (Yoki) Gill, founder tion of Israel society. They include Jews and and head of the company. The report is pre- Arabs, Ethiopians and Russians, as well as deaf sented on two distinctly different levels, and mentally disturbed individuals, working As a business, Source was started by Yoki 13 side by side, literally as well as figuratively, for years ago together with his partner (his wife, no one sits with his back to another. Daniel) in their domestic one-room apartment The company is theirs together with Yoki. in Tel Aviv. Their equipment: one sewing ma- The practice is open-book management, and chine. Their first product was a unique canvas quarterly meetings are held to expose and money belt for travellers. It was such a success discuss operations. Ten percent of the profits that they ventured into the highly competitive are automatically distributed among the em- field of sandals. Innovations in design, durabil- ployees, in addition to their fixed salaries. Five ity and comfort (patented) attracted immedi- percent is paid to the local community council ate attention here at home, and they decided to for socio-economic needs of the community. seek markets overseas. But what if there are no profits, and the After a naive beginning in France, Source company has gone through such periods. They begantomakeanameforitselfinEurope,where all elect to reduce work shifts to three days a it caught on. Business was good. However, the week till things pick up - and they do pick up. anti-Israel political atmosphere on the conti- Salaries rise with addition of the annual cost of nent led to a decline in sales. Yet both distribu- living index and seniority accruals. There are tots and the public wanted the quality and the no personal contracts. Yoki's salary fluctuates relatively inexpensive product. Yoki was faced like that of the others. One acute observer with a dilemma. To'drop the "made in Israer' characterized their philosophy as capitalism label, or to give up the market? Reluctantly, he with a human face. chose the commercial as against the idealistic The whole operation is so essentially Israeli decision. At least he's helping to increase Israeli thatwhen the state buried its millennium time exports and provide more employment here. capsule in 2,000, a pair of Source sandals was Source is just beginning to tap theAmerican included. market, both with the sandals and witha new, The idealistic philosophy of the founder, innovative hydration system which enables who lives very modestly, includes also exami- hikers, cyclists and others to drink water easily nation of the source of the raw materials which from light, flexible containers fastened to their go into the products, with an eye to ecological waists or backs. "Drink on the move" is the factors. We must keep clean this world we live slogan. News pictures taken during the Iraq in, he says. We should not be driven by the war clearly showed the Source system on the desire for profits alone. backs of U.S. Marines. Another photo, proudly Now, if one out of ten of all Americans were displayed, is one of former President Ezer to wear Source sandals, they would enjoy the Weizman, taken when he retired. And he was comfort, Israel's exports would rise, and the clearly wearing Source sandals, staff at the plant in Tirat Hacarmel could add Suitable channels for mass distribution are more minorities. THE VIEWS EXPRESSED ON THIS PAGE ARE NOT NECESSARILY THE VIEWS OF HERITAGE MANAGEMENT. O O O CENTRAL FLORIDA'SINDEPENDENTJEWISHVOICE O O O ISSN 0199-0721 Winner of 36 Press Awards HERITAGE Florida Jewish News ( ISN 0199-0721) is published weekly for $34.95 per year to Florida ad- dresses ($41.95 for the rest of the U.S.) by HERITAGE Central Florida Jewish News, inc 207 O'Brien Road, Suite 101, Fern Park, FL32730. Periodicals postage paid at Fern Park and additional mailing offices. POSTMASTER: Send address changes and other correspondence to: HERITAGE, P.O. Box 300742, Fern Park, FL 32730. MAILING ADDRESS PHONE NUMBER P.O. Box 300742 (407) 834-8787 Fern Park, FL 32730 FAX (407) 831-0507 email: Editor/Publisher Jeffrey Gaeser Editor Emeritus Associate Editor Gene Stare Kim Fischer Society Editor Bookkeeping Gloria Yousha Elaine Schooping Account Executives Barbara do Carmo Marci Gaeser Contributing Columnists Jim Shipley Carl Alpert Michael Gamson Tim Boxer David Bornstein Gall Sirnons Production Dep~mcut David Lehman Teri Marks Charlene Weiss I I I than a food court. There's finishing the second story of the Hebrew Day School Building. There's the aquatic complex for the Jewish Community Center. And of course there's building something/ anything in south Orlando. And you know what? You're right. Those are huge priorities, and I hope they all get funded. But the cam- paign for Maitland construction is winding down, and South Orlando is trying to ramp up. What I'm talking about now is something that I believe will have significant impact on com- munity building and Jewish personal connec- tions today. Imagine, for a moment, dropping off your kids at the Hebrew Day School or the JCC preschool, and being able to say to a friend or business associate, "I'll meet you for a cup of coffee at the JCC lobby." Or after a basketball game or a workout, you and a buddy could drop by the food court for a bagel, a smoothie, or grab a bottle of water or juice. The food court would be set up with a serving counter for danishes, maybe sandwiches, salads, good cof- fee. It would, of course, be kosher, or at the very least, kosher style. There would be coffee tables, big, soft, cushy, reading chairs, sofas, perhaps a few tables to play chess or checkers. Racks of newspapers would be in the corner, featuring the Heritage and Sentinel, but also the Wall Street Journal, New York Times, and the Jerusa- lem Post. Racks of periodicals would line the walls. Most of the magazines would have Jew- ish content, but there could also be general interest and news reports. We could have meet- ings there. You could pull out your laptop and start the day. It would be a watering hole, a refuge before we have to go out and face the real, non-Jewish world. Instead of saying, "Let's meet at ," we'd say, "I'll see you at the JCC lobby." Maybe it'll be called Beansteins, or Starburgs. It will be a money maker, and the ripple effects will be amazing. Starbucks and Barnie's Coffee have already passed, but we can either bid out running the operation to local caterers, or the JCC could run the show itself. Total cost for architectural revisions to our construction plans, permit- ting, construction, and kitchen equipment is " estimated at $150,000. That's 30 donations of $5,000 each over 5 years ($1,000/year), or 150 one thousand dollar gifts, or a couple of big~'r angels with vision. Construction is set to corn-~ ' mence on campus shortly. If we're going to get this little project in the timetable, it's now or put it way on the back burner. It's doable. It's manageable. It's vital to add a new pulse to the' hub of our Jewish community campus. All it needs is you. My family will contribute, but for it to happen it has to be a dedicated community effort. If you're interested, please emaii me with your commitment no later than Nov. 30, 2003, or send a letter confirming your commit ment to the Jewish Federation of Greater Or- lando. Make sure you state that your contribution, is for the JCC food court, and let's see if we can't make manna together. Thanks for your help. ~:" The opinions expressed in this column are ~ the writer's, and not those of the any other Jewish organization. That's the word until next week. Write the Heritage, or e mail your comments, critiques, and concerns ~ to By Morris J. Amitay to them. It is what they want it to be. Thus, they have no trouble falsifying history. YasserArafat, The Peres 80th Birthday bash could be de- for example, has stated "There was never a'~ scribed as superfluous, but pitiful might be a Jewish Temple in Jerusalem". Or- in the EgyP~ more appropriate adjective. This paean to nar- tian government-controlled daily cissism and failed policy demonstrated how Am,e, ricanswere recently accusedof"cannibal- there are always some individuals who simply ism - literally. So Palestinian leaders can claim cannot face up to reality because it is so ugly. that they are faithfully fulfilling all their obli- The reality is that Arafat was, and still is, a gations under the road map - with straight~ ~ terrorist. For Peres to state that this incarna- faces. tion of deceit and evil deserved a Nobel Peace This disregard for objective facts carries over Prize not only renders the award worthless but to reporting in our media. When also exposes a closed mind. As Jerusalem Post "eyewitness" tells CNN that Israeli columnist Saul Singer succinctly described shot an innocent civilian in the back - Peres, "Nothing will shake his belief, not only statements are too often taken at face in Ararat, but in the more fundamental idea Occurrence~ such as this happen almost that peace is a function of Israeli concessions and are dutifully reported along with rather than Arab transformation", official statements either denying it One should not overlook Peres' early contri- this matter is under investigation. butions to Israel's security when he was di- Americans reading USA Today, the New rected by higher authorities. But later as a Times, or the Washington Post are, politician and Labor Party wheeler-dealer he fed the most outrageous lies daily because reinvented himself as a visionary. To put it well-meaning but Western-oriented poetically - "from a schemer to a dreamer." are unable or unwilling to acknowledge The unwitting Yitzhak Rabin, whom Peres they are dealing with a culture which has snared into what became "Oslo", had an abid- respect for the truth. This inevitably leads to ing and almost visceral hatred for Peres whom "both sides" mentality (e.g. Howard Dean) ~'. hedescribedinhismemoirsas"abackstabber", because we Americans have beent~ In private, he used even more colorful lan- believetherearealwaystwosidesto~ guage. But, personalities aside, the birthday - and that all witnesses were born equal. event was a celebration of self-delusion. There Arab boasts, conspiracy theories, was the delusion that former President Clinton had acted as a true friend of Israel, that Kofi of the fabric of Arab society. As Annan's U.N. could still be considered a force in the Six-Day War unfolded, its public for good, and that "peace" could be bought even its own military commanders were with more Israeli concessions. It was fitting that the Israeli Air Force had lost 200' that Terje Roed Larsen, Special Envoy to the and Egyptian armies were marchi Middle East, who epitomizes the craven Euro- Aviv. Michael Oren's excellent pean attitude towards terrorism, was there, Six-Day War spells this all out in detail along with the head of the Israel-bashing Na- how King Hussein lost the West Bank tional CounciiofChurches- only~wo examples result. from the voluminous guest list. Charitably, it The reality is that the Arab world is sm~ may be said that this self-delusion is based on hopelessly backward, led by brutal genuine naivetE. I don't doubt Peres really poverty-stricken, wants for there to be peace in the Middle East. dice and sinking further into a morass But he still just doesn't get it. inflicted wounds. Given this sad situation Self-delusionwhen practiced by Israei's~rab wonder there is s adversaries for less well-intentioned reasons Arab world - and with it, a reluctance to has been raised to almost an art form. To put it the truth. bluntly, Arab leaders who have reason to fear Israel, on the other hand, which preferS. the truth wouldn't speak it unless under ex- live in the real world, treme duress. And the old saw-"you can tell he achievements during its brief history. Bul is lying if his lips are moving" applies not only Peres birthday celebration reminds us to Baghdad Bob and Yasser Ararat. It's not that there are still some Israelis who prefer to lie Western politicians do not occasionally lie - themselves, but do so less blatantly. We have the definition Who amongst the celebrants had ofadiplomatasbeing"agentlemansentabroad age to state the sad truth to the to lie for his country." But when habitual lying Shimon Peres? The truthbeing extends to all segments of a society in a wide estinians - and certainly variety of circumstances, there is a real prob- ship- do not want only to live [ iem discerning the truth unless this ingrained side with Israel, but want it behaviorisacknowledged.AskMohammedwho tunately, the vast majority of Israeli cut down his father's cherry tree and he will have been forced to accept this reality. For l swear, "It was the Zionists!" - while still hold- we should be thankful, otherwise the ing the hatchet behind his back. state would indeed be doomed. Arab spokesmen can utter the most outra- Morrie Amitay is a geous falsehoods since the truth is irrelevant tor of AIPAC. (