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September 19, 2014     Heritage Florida Jewish News
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September 19, 2014

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HERITAGE FLORIDA JEWISH NEWS, SEPTEMBER 19, 2014 PAGE 11A PDAT ID In 2013, G-dcast, a San Francisco-based new media studio, launched the eScape- goat app, encouraging users to engage in deeper Jewish learning and to prepare for Yom Kippur by offloading their sins to a virtual goat, in an echo of an ancient repentance ritual. Now, the app is back, and has spawned Mini Goats--local mini-apps that let smaller communities re-enact this ritual virtually for a new, high-tech learning and community connection. "Despite high synagogue attendance on Yom Kippur, literacy of the scapegoat story in Leviticus is very low," said G-dcast founder and executive director Sarah Lefton. "This program is an easily acces- sible, fun way to engage people in thinking through the importance of personal and communal atonement rituals." Last year, the quirky, edu- cational app was a hit in the press, with major coverage by The Wall Street Journal, The Friedman Team (Jeff and Barbara) with Fannie Hillman & Associates is pleased to welcome their new team member Sheryl Kashuk. Sheryl joins the team with many years of both sales and interior decorating experience. She will be a very valuable member of the team as they expand their service in the Central Florida area. As a lifelong resident of Central Florida, Sheryl raised three sons, Josh, Brett, and Andrew Ackerman. While raising her children, she be- came an integral member of Robb & Stucky as a talented design and sales consultant. Longtime friends, Sheryl and Barbara Worked together on the board of Temple Israel-- Barbara serving as Adult Education chair, Sheryl as vice- president, Membership and Bikur Cholim chair. Most recently, Sheryl spent 15 years in Pharmaceutical NPR, CNN, and Jewish news- papers from coast to coast and internationally. In two months, the app had 50,000 users who learned the fasci- nating, rarely discussed story of the scapegoat, submitted anonymous sins, and then read the sins of others in an interactive interface that integrates social media and real-world discussion. (To use the eScapegoat app, visit To read some of the sins already shared through eScapegoat; visit: This year's eScapegoat is a 2.0 version: brighter, sleeker, bouncier, and teaches even more about those storied scapegoats. And with the launch of customized "Mini Goats'--custom websites for individual communities to share sins, stories and behavioral goals - G-dcast is enabling smaller spaces, like synagogues, schools and youth groups--to focus their reflection and deepen com- munity connections. Sheryl Kashuk Sales with Schering-Plough then Merck & Company. She was recipient of Presidential & Vice-Presidential Sales Award and served as the District trainer for several years. Sheryl and her husband, Dr. Kerry Schwartz, enjoy spending free time with their ;'All our work makes Jewish learning easy and effortless for people from all back- grounds," Lefton explained. "Clearly it resonates with the digital natives of the millen- nial generation as a natural tie-in to the high holiday season and a starting point to explore their tradition. But, most importantly, eScapegoat is fun and lets you connect with others around your regrets, no matter how tame or edgy they are." The idea of Mini Goats was born last year, as G-dcast re- ceived reports of rabbis using eScapegoat-confessed sins in their synagogue program- ming in advance of the High Holidays. At Temple Sinai in Oakland, the rabbi even read some of the submissions from the pulpit on Yom Kippur. "We realized that private, 'walled-off' Mini Goats could be a powerful tool for commu- nities because the interface really encourages sharing and that gets more interesting within a smaller community" family and friends in Orlando, New York City, Atlanta, and Los Angeles. "We welcome the added benefits of having Sheryl on our team," said Barbara. "As a benefit to our customers, we will now be able to offer our customers staging services." "We are very excited about our new team expansion, as it will give us the opportunity to continue our award winning service while we grow with the upswing in the housing market trend. As Top Produc- ers with Fannie Hillman we will focus on client relation- ships, personalized service, attention to detail and quality customer care," Jeff said. "Our founder Fannie Hilll man has emphasized, 'The home is the heart of a family.' We strive to help individuals and families find that special place which will make them feel safe and secure," added Jeff. Lefton said. "It lets people see what's bubbling in their own backyards--all the regrets are so much more powerful when you know they belong to your neighbors and friends. It also creates a safe and private place for younger users in school settings." Mini Goat Details: Communities can purchase the Mini Goat package for $99, which includes: trends to NEWYORK--KosherFood- ieBox ( foodiebox. com), introduces the tastiest way to discover the latest kosher food introductions without shopping or travel- ing from store to store. The web-based business delivers various size packages of the newest foods to hit the kosher market, along with special offers for those who enjoy the samplings, as well as links for ordering more, more, and more Foodie favorites! The brainchild of Gail Lobel Rand, a Kosher Foodie whose spare time is spent scouring the universe for new kosher ingredients and products to enjoy and include in her culinary creations, Kosher- FoodieBox will turn its sub- scribers into the first Foodies on the block to have the most innovative and unique kosher food trends. "New kosher products are being rolled out all the time A custom, private goat website that shuls and orgs can moderate with a login A virtual goat with the community logo Space on the mini-site to include community event info (promote classes, Yom Kippur service times, etc.) Inventive curricular sup- port materials includingactivi- ties for different age groups-- children, teens and adults To aid communities in marketing their Mini Goat, G-dcast also offers the "Goat-in-a-Box "optional add-on for $49, which in- cludes an assortment of marketing materials such as eScapegoat posters, tote bags, stickers, and tempo- rary tattoos. To learn more about the Mini Goats, visit: www.g- and in different markets all over the country, but not everyone has access to them," explains Gail Lobel Rand. "KosherFoodieBox delivers samplings to Food- ies' Doorsteps. We research the newest non-perishable introductions, from spices to snacks to main course items and desserts, and let our Food- ies sample the latest and the greatest for themselves." Early Antumn 2014's sam- plings include Tierra Nueva Coffee Thins; Bruce Cost Ginger Ale; Traina Sour Sugar Dusted Dried Sweet Bing Cher- ries; Peanut Butter & Co. Dark Chocolate Dreams; a Kosher Cook Meat Kosher CoinTM; and Pretzel Perfec- tion Gluten Free Twice-Baked Tomato Basil Pretzel Sticks. The inaugural Summer 2014 Kosher Foodie Box included offerings from Brooklyn Beans, Caroline's Natural, Wafu, Joy of Kosher, Snikiddy's and Sahale Snacks. Foodies subscribe to the program online at www. for an introductory rate of $7.49 and continue the subscription at $14.95 pet month. Prices include shipping charges. Boxes are dispatched the first week of January, March, May, July, September and Novem- ber. Gift subscriptions are available. For more information or to receive a complimentary current or past Kosher Foodie Box, please contact Gail Lobel Rand at gail@kosherfood- Greetings and Best Wishes for the New Year Maitland Tire Company Robert A. Lesperance 233 North Orlando Avenue Maitland, Florida 32751 407-539-0800 Fax-407-539-0608 Hillary S. Bressler is one of the nation,s authorities on online marketing and an industry innovator. She is founder and CEO of .Com Marketing (www., a result-driven digital mar- keting agency with a track record of proven success. The award-winning .Com Marketing specializes in lead-generating spearch, digital advertising, brand engagement and best- in-class consulting. The compay was acquired in May " 2014 by EdgeCore and will operate as a business unit of the Cedar Falls, Iowa-based direct marketing agency. Bressler established .Com Marking in April 1997 after identifying the need for websites to be marketed. Her company has served such notable clients and globally-recognized brands as Dell, Nestle Foods, Marri- ott, Centex Homes, SeaWorld, Busch Gardens, Universal Orlando Resorts, and Van Gogh Vodkas. EdgeCore is a direct mar- keting agency that combines direct marketing and cre- ative development experi- ence with industry-leading digital marketing services to deliver complete solu- tions that enable brands to engage customers online and offline. "The way consumers inter- act with brands has irrevoca- bly changed because there are now thousands of channels influencing their purchas- ing decisions," said Bressler. "Making a seamless connec- tion among these digital and traditional channels is the secret sauce to a successful marking campaign. That's precisely what the combina- tion of EdgeCore and .Com Marketing delivers." Andrew E. Krupitsky, D.O. Lindsey R. 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