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September 3, 2004     Heritage Florida Jewish News
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September 3, 2004

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PAGE 36 HERITAGE FLORIDA JEWISH WHE MAYFLOWER STAFF WAS THERE WHEN WE NEEDED THEM. WE'RE SO LUCKY WE MOVED HERE!" Ruth Ester Wittenstein wasn't sure she wanted to move to a retirement community but when her husband Joe was stricken with a heart attack, she was certainly glad she did. "The Mayflower staff acted quickly and knew exactly what to do. They took such good care of him. I'll be forever grateful!" Now that Joe has recovered, Mrs. Wittenstein says, "l don't want to think what could have happened if we had been living alone. We've received so much love and support. Weren't we lucky that we moved here!" If you or someone you love are looking for retirement living that offers complete peace of mind, maybe it's time you looked at The Mayflower. Here, all you have to do is enjoy life. We take care of everything else. For more infornuttion, call our Marketing Department today: (407) 672-1620 THE MAYFLOWER ~ 1620 Mayflower Court W'mter Park, FL 32792 (407) 672-1620 MA Ull PA I'OR You simply will not find a better mattress for a better price! Over 200 combined years of experience We take the mystery out of buying a mattress BW direct from our factory and leave out the middle man Wide selection of models Custom sizes By Carl Schrag Showroom: CHICAGO--Three years ago, Shoshana Cardin made a presentation at her syna- gogue about the situation in Israel. A former chairwoman of the Conference of Presidents of Major American Jewish Organizations,Cardin has made hundreds of similar presentations over the years. But that day, at ChizukAmuno Congregation in Baltimore, the people who had gathered demanded that they organize and do something to help Is- rael in its hour of need. That led the synagogue to set up an Israel Information Committee, which has be- come active in disseminating information, providing a way for members to educate the community about the situ- ation in Israel and help the Jewish state. Similar grass-roots efforts have developed across the country, and many of them have attracted the participa- tion of people previously unin- volved in pro-Israel activity. Cardin, a past president of the JTAboard of directors, said national organizations were glow to recognize the threat posed to Israel by events since the Palestinian intifada began in September 2000. "There was not an appear- ance of a lot going on," she said. "There was not a national voice." This isn't the first time grass-roots activists have pushed important issues When you can buy from the people that make it you save money! Confused about buying a mattress? Come and get an education without the pressure , to buy. Latex and Polyurethane Foam Mattresses Waterbed replacements Immediately available Delivery and setup Removal of old bedding Save on headboards and daybeds Adjustable Beds From $799 We Make Mattresses Right. Right in Our Store $138 to $498 Twin Set : $218 to $648 Full set [ $249 to $769 Queen set $349 to $999 King Set Factory and showroom: 1808 W. International Speedway Blvd. 1785 Semoran Blvd. Winter Park Daytona Beach Between Aioma and Howell Branch At Bill France Blvd. Across From Volnsia Mall (407) 673-3040 (386) 252-4445 Showroom: Showroom: 7935 S. Orange Blossom Tr. 8891 W. Colonial Dr. Orlando at Sand Lake Rd. Next to Circuit City at Good Homes Road (407) 816-0867 (407) 521-8826 Monday. Friday 10-8, Saturday 10-5, Sunday 12-5 http: iiii onto center stage in the Jewish community: The Soviet Jewry movement, which recently marked its 40th anniversary, got started largely due to the efforts of individual Jews who were far from the center of communal power. Since the intifada began, the phenomenon has repeated itself. Richard Wexler, vice chairman of the United Jew- ish Communities, the um- brella organization of North American Jewish federations, called the efforts of the past several years a. refreshing development. "This was a grass-roots embrace of Israel," he said. "The organized Jewish community's activities were a response to the demand by local communities around the country to do something." Wexler was referring to UJC's Israel Emergency Campaign, which raised $360 million above and beyond regular federationfund-raising campaigns. Some critics say much more could have been raised, but Wexler termed the emergency campaign a "remarkable" success--es- pecially since it came during an economic downturn in the United States. In early August, UJC and the Jewish Council for Public BEVERLY RHODA FRIED Beverly Rhoda Fried of Al- tamonte Springs, Fla died on Tuesday, August 24, 2004. She was 69 years old. Mrs. Fried was born in Brooklyn, N.Y. and moved Affairs announced that $1.7 million of the emergency campaign's funds would be used to fund two years of the groups' joint Israel advocacy efforts. One community leader, who asked not to be identi- fade fled, said the allocation was a response to the success of grass-roots efforts. As important as funds are, getting people involved and making Israel part of Ameri- can Jews' lives may be even more important. When Rebecca Simon enrolled three years ago as a freshman at the University of California at Berkeley, she expected to be surrounded by bright young people who were intent on open debate and inquiry. In her first week on cam- pus, Simon saw a poster of a Jewish star superimposed on a swastika and naively assumed there must be an interesting story behind the mixed symbols. She approached the man who was promoting it and asked him to explain it. She was shocked when he refused to shake her hand because he assumed she was a Zionist. That was Simon's first introduction to hatred of Israel. Determined to get involved, the Orange County, Calif. na- tive gravitated to Hillel and pro- Israel groups on campus. Since then, she has gone from knowing nothingabout Israel to being a sharp, inquisitive advocate who lobbies elected officials and spreads pro-Is- rael messages on campus. Simon is typical of the new activists: Until something clicked, she had had no interest in Israel and never expected to become involved. Her chance encounter with anti-Israel propaganda ignited a desire to make a difference, and she found support and guidance from a variety of established organizations, including Hil- lei and the American Israel Public Affairs Committee, as well as a core of like-minded activists. Across the country, many American Jews have felt be em compelled to get involved said. on Israel's behalf. Some have found their place in large, es- tablished organizations, while others have started or joined new pro-Israel efforts. Hebrew University profes- sor Steven M. Cohen con- ducted a survey of American Jews in late 2002 that found no significant change in the number of people active on behalf of Israel. While that surve~ may re- flect broad trends, activists across the United States tell of individuals being moved to "do something" in ways similar to Simon: Some write a check, others talk about the situation with friends, still others join ongoing advocacy efforts or to Altamonte Springs in 1998. She had worked as a secretary in the public school system. Mrs. Fried is survived by her son, Drew (Eve) Fried of Long Island, N.Y.; daughter, start new ones. Some in a burst of cern, have grown, and begun to hie }rofile many ind ited passion and the past four years, I tioned how active in the "Many of us who gaged in there is the potential to be a lost said. "Without advocacy, we are going to lapse our previous needed, he from the lar and an effort newcomers. Martin Raffel, executive director JCPA, between an ideal wa~ oft "It's a mistake to entrepreneurship advocacy," Raffel Startups and organizations don't attract the same so by working they can have pact, he noted. "Even we ought to dination wherever he said. Malcolm Conference of executive vice noted that grass-rootS.i ists played a key role Soviet Jewr) 1970s and 1980s. maintain Contact with l roots pro-Israel grouPS because, he said, "they gize us all." Raffel Soviet Jewry activists fueled by the huma of refuseniks. own trip to the Soviet in 1985, was motivated b, als he had r he wanted to help. , That personal touch. care about, with care about," he said. If established or can tap and bring munal structure th roots effort be sustained, Hoenlein Partnerships between org; startups, Project, Israel 21c, Heart and others. The Israel tablished in 2001 by I~ consultant Jennifer Mizrahi to help See "Struggle" on Tracie Island; sister, Weinstein of QueenS, and four g Services were to Beth Shalom Chapel, Orlando,