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August 29, 2014     Heritage Florida Jewish News
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August 29, 2014

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HERITAGE FLORIDA JEWISH NEWS, AUGUST 29, 2014 Renowned Anlerican-lsr;t,00li photographer aal:es "Generation Photos" to Walk in the D00rh: By PamelaRuben This year, those who attend the Jewish Pavilioffs Fourth Annual Walk in the Park and Family Festival will have a rare opportunity to be captured in a "Generations Photo" by renowned American-Israeli photographer Rinat Halon. Each family that participates will receive a complimentary "generations" photo by Halon and social media-ready image file will be emailed com- plimentary of Rinat Halon Photography Communica- tions (RHPC). All proceeds from any enlargements of the "Generations" photos will be donated to the Jewish Pavilion by RHPC. Also, a silent auction will be held at RHPC booth to bid for a framed printed 11x14 enlargement ofa"Generation" photo, with all proceeds going to the Jewish Pavilion. Hal0n, of both Orlando and TelAviv, is apioneer in the field of Photography Communica- tions. She defines photogra- phy communications as "the sweet spot where the viewer meets the (intention and mes- sage of the) photographer." For the past 17 years Halon has been telling tales from behind the lens of a camera, using angles, lighting, shutter speed and aperture to bring her stories and subject matter into focus. In recent years, Halon has photographed members of the Knesset, and contributed tothe Israeli edi- tion of National Geographic Magazine. Halon began her work in Photography Communica- tions at Ohio State Univer- sity, where she completed a personalized degree program, and wrote her thesis on the innovative concept ofenhanc- ing visual merchandising with the use of photography. Halon enhanced merchandise displays at malls and stores by incorporating photos along- side featured merchandise, using the photos to tell the story about how a product might fit into the lifestyle of a consumer. "Fast forward 20 years, and all the stores incorporate photos with merchandise. For example, contemporary mer- chandisers (like Abercrombie and Fitch) have been very successful using photos that show not just a product, but a way of life," she said. Halon'sfirst job out of school was with American Home Signature furniture stores in Orlando, where she used her visual merchandis- ing skills to display products. Halon recounted, "Someone from the store knew the Young Jewish-Mex00;can piano virtuoso performs Bob Carr Daniela Liebman, piano virtuoso. The Mexican Consulate and Casa de Mexico will host an event with Jewish-Mexican piano virtuoso Daniela Lieb- man playing with the Orlando Philharmonic on Sept. 6 at the Bob Carr PerformingArts Center. Liebman, only 12 years of age, has literally conquered the most important stages throughout the world hav- ing performed in Mexico, the United States, Europe and Asia. Born in Guadalajara, Jalisco, she started her musi- cal studies at the age of 3 with her father Rob Liebman, clas- sical violinist by profession, two years later she started her training with Raquel Gonzales. Then at the age of 11 she began training with Dr. Tomas Ungar, with whom she still trains. When Liebman was only 7 years old, she performed in the first National competi- tion in Monterey, Mexico. In 2011 she won first prize at the International Contest "Noche in Madrid," in Spain representing Mexico. In 2012 she also won first prize at the Russian International Piano Competition in San Jose, California, thus becoming the first Latin American winner. In 2013, Liebman per- formed before an audience of 10,000 people at the Lang Lang concert in Berlin, Ger- many where 22 countries were represented. Again, she took first place. Liebman has been the youngest soloist in the his- tory of Mexico playing with an orchestra. One of her most distinguished performances was at Carnegie Hall in New York City in October 2013. Her debut this year was at the renowned Palacio de Bellas Artes in Mexico. She shared the stage in Mexico City and Germany with the acclaimed Chinese pianist Lang Lang. Liebmanwill be performing with the Orlando Philhar- monic Orchestra on Sept. 6, at 8 p.m. at the Bob Carr Performing Arts Center. For information or to purchase discounted tickets please contact contacting Blanquita Trabold at Casa de Mexico at: 407-420-6896 This is an event benefiting Mexican families in Central Florida in need of educational or medical aid. head of the department of the Disney Imagineers, the creative team behind Disney." Halon was hired as a visual merchandiser to set up and to install exhibits at Epcot. She also became the Imagineers in-house photographer which she called, "a wonderful job with a great team." Halon left Disney to start her own photography busi- ness, RHPC, in 2004. She specialized in photographing destination and intimate wed- dings. Business was thriving in 2008 when she relocated RHPC to Tel Aviv for personal health reasons. While in Tel Aviv, she used her photog- raphy and creative skills to enhance corporate websites. Halon remarked, "I noticed that many company websites used stock photos that were impersonal, and oftentimes irrelevant, to their busi- nesses." She developed the concept of the "Personalized Image Bank," which featured personalized photos and im- ages for a company's website, creating a more authentic connection for the viewer. Haion developed "Personal- ized Image Banks" (PIB) for Dell in Israel, GIGYA, and most recently, Bice Restaurant. In addition, she became the in- house photographer for the Azrieli Center, an important business center, and the tallest building complex in Tel Aviv. Halon moved back to Or- lando this past June, and is working with area businesses on PIB. She is also working with seniors, chronicling their histories and relationships through photo stories. Now she is generously donating her time and cre- ative skills to photogrgph generations of families at the Jewish Pavilion's 4th Annual Walk in the Park and Family Festival on Oct. 26. Nancy Temple Israel celet,r00Res a PJ Library Rosh Hashanah program Join Shalom Families/PJ Library and Temple Israel as they celebrate Rosh Hashanah on Sunday, Sept. 7 from 10 a.m. until noon in the Sav- age Chapel at the synagogue locatedat 50 S. Moss Road, Winter Springs. There will be shofar blowing, apple print- ing, PJ Library story time and apples and honey for snacks. The story time bookwill be "Today is the Birthday of the World," writtenby Linda Hell- er and illustrated by Alison Jay. This is an age-appropriate program for six-month-olds through 5 -year-olds, and there is no charge to attend. Older siblings are welcome to attend as well. P J Library is a Jewish family engagement program implemented on a local level throughout North America. Free, high-quality Jewish chil- dren's literature and music are mailed to families across the continent on a monthly basis. PJ Library is made possible by the Harold Grinspoon Foun- dation through the Jewish Federation of Greater Orlando. All are welcome to sign up to receive the books at PAGE 3A Rinat Halon Ludin, executive director of the Pavilion, stated, "We are thrilled to have an esteemed photographer and a true artist like Rinat Halon tell the Pavilion's story through photos, and to chronicle the generations of families attend- ing the walk." Publication Date: September 19, 2014 Advertising Deadline: September 10, 2014