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August 16, 2013     Heritage Florida Jewish News
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August 16, 2013

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HERITAGE FLORIDA JEWISH NEWS, AUGUST 16, 2013 PAGE 7# Isr000000&apos;.li je00,eler Michal Negrin, opening flag:;tLip s t0,re in SoHo, eyes U.S. expansion Michal Negrin Inside the new Michal Negrin store at the Westfield Garden State Plaza in Paramus, N.J. The store opened June 21. By Maxine Dovere Iconic Israeli costume jew- eler Michal Negrin, who for more than 25 years has been bringing romantic and vintage- inspired designs to the global fashion scene, is expanding her brand to a new level in the U.S. this summer. Negrin plans to open more than two-dozen U.S. boutique locations over the next few years. June 21 marked the opening of a location at the Westfield Garden State Plaza in Paramus, N.J., and Negrin's New York City flagship shop, in the fashion-focused SoHo area, launched Aug. 15. Asked what has inspired her designs, Negrin--a na- tive of Kibbutz Na'an, a large manufacturing-focused kib- butz about 20 minutes away from Tel Aviv--said she was encouraged by her mother to "create her own world." "The Victorian design [of my jewelry] comes from many inspirations, especially child- hood memories that are a part of my roots," Negrin said in an interview with Negrin said she "always wanted to think differently." "I preferred to stay at home, do the things I loved, and follow my own directions," she said. In 1988, with the encourage- ment of her husband Meir, Ne- grin launched her first official jewelry collection. Negrin's first retail store, on Shenkin Street in TelAviv, was designed as a re- flection of her childhood home, using that home's furnishings, clothing, pictures, and flowers to create a complete, recogniz- able package. The design of the first piece she sold was based on her Russian grandmother's jewelry. Negrin began designing jewelryasachild. Herfirstmar- keting was at street stands, as she sold herwearable art pieces one by one. Her personal life and her business career were changed forever when she met and married Meir, who took his wife's designs from street sales to a larger commercial scale. About 15 years ago, amid the growing success of the Tel Aviv store, Michal and Meir opened their factory in Bat Yam. Now Negrin is at the fore- front of a dramatic change in the Israeli jewelry industry. In 30 years, a once male- dominated industry that was widely known as a world-class center of diamond cutting has become the domain of female designers. In addition to the pioneering work of Negrin, Aya Azrielant has been creating Mediterranean Sea-themed pieces and has gained retail placements in such prominent stores as Saks Fifth Avenue. "I consider it very good that women have taken the lead in the industry and can express their creativity," Negrin said. "Everyone can follow her own design. Israeli women are creat- ing a new language of beauty." Negrin's company now in- cludes 60 stores in two-dozen countries worldwide, includ- ing Japan, Israel, Italy, Russia, France, Austria, Mexico, China, and the U.S. (Paramus and Atlantic City, N.J., Boston, Los Angeles, and on Aug. 15, SoHo). All of Negrin's shops use the same conceptual design. "She creates here own world of beauty and design," Ifat Pasternak, marketingmanager at Michal Negrin, told JNS. org. "People just fall in love with Michal--the reaction is universal." Negrin credits her initial worldwide success to the sug- gestion of an Israeli man who visited her shop after traveling in Japan. The man carried her designs to Japan, where they were an immediate suc- cess-today there are 13 Michal Negrin shops in that country. Sudoku (see page 14 for solution SUD( KU Answers from 08/09/2013 w j n S < IA IM A U [ IlL !A___N T [ dll S T U I ,lC K E II El' E T I, ___ A :::)IT H E D E \\; L A I [ D E F 00,oZll 310 D A |E :)IE S Y lID EA SIA R N m :IH E S m M I T N A G E D F R O L I C Michael Negrin Israeli jeweler Michal Negrin at the opening of her cam- pany's new store in Paramus, N.J., on June 21. But despite the company's global expansion, all the manu- facturing at Michal Negrin is still performed in Israel. "Everything is designed in Israel and handmade in the fac- tory,"NoamHanuka, MichalNe- grin's CEO, told "Even the packaging, which is very special, is all made in Israel." At the Michal Negrin Visi- tor Center in Bat Yam, items ranging from linens to shoes to yarmulkes--and, of course, her signature jewelry and cloth- ing lines--are on display. The facility is part of the company's manufacturing complex, em- ploying more than 400 people. Within her workforce, Michal makes a concerted effort to employ individualswith special needs and disabilities. The Michal Negrin jewelry collection is about 90 percent costume jewelry, made with materials not considered to be "precious." "The shiny parts are Swarovski crystal," Hanuka said. "Negrin,is the second- largest buyer of Swarovski crystal in the world." A small percentage of the Michai Negrin designs are more traditional. Those are created in gold and use real or semi- precious stones. Overall, the Michai Negrin designs "intend to evoke im- ages of a fantastic world filled with optimism and happiness," Hanuka said. "The home dgcor items designed by Michal celebrate romance and spirituality," he said. Looking forward to the opening of her flagship store in Manhattan's SoHo district this month, Negrin said, "New York is a dream come true." "New York is a city of great love," she said. "It has an atti- tude of excitement with many surprises. The shop has the at- titude of holiday all year round. Its creativity is unique." The Michal Negrin boutique will join several other Israeli- originated businesses in Soho. "The Israeli shops [in SoHo] are kind of a symbol of Israeli-Jewish entrepreneurs doing business in the city," Hanuka said. "We are try- ing to bring the same giving Israeli spirit to the United States. Everything is done according to the ideas of the brand: open-mindedness, love, tolerance, and respect for other cultures. They say that there is no household in Israel without some piece of Negrin jewelry or some household items--a menorah, earrings, linens--something." Negrin said that in the fu- ture, she would not limit her business to material goods-- she is planning to launch a new line of cafes. "I want to create gallery-cof- feehouses, place where people can meet, enjoy cultural events, and come together in the com- mon language of beauty, art and culture," she said. "I am proud to be a woman able to express my art and happy to see my co-designers showing the world a side of Israel that is positive and colorful." you could save ;>8%" Call 1-866-929-9027 to see how much you could sove on car insurance, ...... ,:, ............................ , .,,:,., .................. .................................... on/-Iilale componv 7 42 5 5 96 18 6 9 2 5 2 8 8 3 6 87 41 9 2 41 5 : Stalcl)oint Media Fill in the blank squares in the grid, making sure that every row, column and 3-by-3 box includes all digits 1 through 9. Central Florida Synagogue Service Schedule and Directory Orlando Weekday Morning Minyan (Conservative/Egalitarian), services Monday-Friday 7:45 a.m. (9 a.m. - national holidays); 2nd floor Chapel - Jewish Academy of Orlando; 851 N. Maitland Ave., Maitland. For information call 407-298-4650. Celebration Jewish Congregation (R), services and holiday sched- ules shown at; 407-566-9792. Chabad Lubavitch of North Orlando (O), 39 Skyline Drive, Suite 1017, Lake Mary, 407-878-3011,; services: second Friday of each month at.7:30 p.m.; every Saturday at 10 a.m. Chabad of South Orlando (O), 7504 Universal Blvd., Orlando, 407-354-3660;; Shabbat services: Friday, 7 p.m.; Saturday, 9:30 a.m.; services, Monday and Thursday, 8 a.m. Chabad of the Space & Treasure Coasts (O), 1190 Highway A1A, Satellite Beach, 321-777-2770. Congregation Ahavas Yisrael/Chabad (O), 708 Lake Howell Rd., Maitland, 407-644-2500;; services: Sunday, 9 a.m.; Monday-Friday, 7:30 a.m.; Shabbat services: Friday, 6:30 p.m.; Saturday, 9:30 a.m.; Family service, 4th Friday of the month. Congregation Bet Chaim (R), 426 Lakeport Cove, Casselberry, 407-830-7211;; Shabbat services: Friday, 8 p.m.; 2nd Saturday of the month, 10:30 a.m. at Savannah Court in Maitland. Congregation Beth Am (C), 3899 Sand Lake Road, Longwood, 407-862-3505;; Shabbat services: Friday, 7:30 p.m.; Saturday, 9:30 a.m. Congregation Beth El (C), 2185 MeadowlaneAve., WestMelhourne, 321-779-0740; Shabbat services, 1st & 3rd Friday, 8 p.m.; 2nd & 4th Saturdays, 9:30 a.m. Congregation Beth Emeth (R), 2205 Blue Sapphire Circle, Orlando, 407-855-0772; Shabbat service: monthly, 8 p.m. Congregation Beth Israel (Rec), Collins Resource Center, Suite 303, 9401S.R. 200,Ocala, 352-237-8277;; Shabbat service, second Friday of the month, 8 p.m. Congregation Beth Sholom (R-C), 315 North 13th St., Leesburg, 352-326-3692;; schedule of services on website. Congregation Beth Shalom (Progressive Conservative), Orange City congregation holds services at Social Hall of Our Lady of Lakes Church, 1310 Maximillian St., Deltona;386-804-8283;www.mybeth- shalom.corn; Shabbat services: Friday, 7:30 p.m.; Saturday, 10 a.m. Congregation B'nai Torah (C), 403 N. Nova Rd., Ormond Beach, 32174, 386-672-1174;; Shabbat services: Friday, 8 p.m.; Saturday, 10 a.m. Congregation Chabad Lubavitch of Greater Daytona (O), 1079 W. Granada Blvd., Ormond Beach, 386-672-9300; Shabbat services Friday, 7:30 p.m.; Saturday, 10 a.m. Congregation of Reform Judaism (R), 928 Malone Dr., Orlando, 407-645-0444; Shabbat services, 7 p.m. 1st Friday; 8 p.m., 2nd and 3rd Fridays; 6 p.m., 4th and 5th Fridays; Saturday: 10 a.m. Congregation Mateh Chaim (R), P.O. Box 060847, Palm Bay, 32906, 321-768-6722. Congregation Ohev Shalom (C), 613 Concourse Parkway South, Maitland, 407-298-4650;; Shabbat service Friday, 7:30 p.m.; Saturday, 9 a.m.; Junior Congregation., 10:00 a.m. Congregation Or Chayim (Rec), Leesburg, 352-326-8745; egrae@; services last Friday of each month at 3:30 p.m. at vari- ous private residences. Congregation Shalom Aieichem (R), 3501 Oak Pointe Blvd., Kis- simmee, 407-935-0064;; Shabbatservice, 1st and 3rd Fridays of the month, 8 p.m. Congregation Sinai (C/R), 303 N. S.R. 27, Minneola; 352-243- 5353;; services: every Friday, 7:30 p.m.; Healing Service, first Friday of the month, 7 p.m. Southwest Orlando Jewish Congregation/Ohalei Rivka (C), 11200 S. Apopka-Vineland Rd., Orlando, 407-239-5444; Shabbat service, Friday, 7:30 p.m.; Saturday, 9:30 a.m. Temple Beth El(R), 579 N. Nova Rd., Ormond Beach, 386-677-2484. Temple Beth Shalom (R), P.O. Box 031233, Winter Haven, 813- 324-2882. Temple Beth Shalom (C), 40 Wellington Drive, Palm Coast, 386- 445-3006; Shabbat service, Friday, 8 p.m.; Saturday, 9 a.m. Temple Beth Sholom (C), 5995 N. Wickham Rd. Melbourne, 321-254-6333;; Shabbat services: Friday, 5:50 p.m.; Saturday: 9:30 a.m. Minyan, Tuesday, 7:30 p.m.; Thursday, 10:00 a.m. Temple Beth Shalom (R), 1109 N.E. 8thAve., Ocala, 352-629-3587; Shabbat services: Friday, 8 p.m.; Torah study: Saturday, 10:00 a.m. Temple B'nai Darom (R), 49 Banyan Course, Ocala, 352-624-0380; Friday Services 8 p.m. Temple Israel (C), 50 S. Moss Rd., Winter Springs, 407-647-3055;; Shabbat services: Friday, 7:30 p.m.; Saturday, 9:30 a.m.; Sunday 9:00 a.m. Temple Israel (R), 7350 Lake Andrew Drive, Melbourne, 321- 631-9494. Temple Israel (C), 1400 S. Peninsula Ave., Daytona Beach, 386- 252-3097; Shabbat service, 8 p.m.; Saturday: 9 a.m. Temple Israel of DeLand (R), 1001 E. New York Ave., DeLand, 386-736-1646; Friday Shabbat service, 7 p.m. Temple Shalom (formerly New Jewish Congregation) (R), 13563 Country Road 101, Oxford, 352-748-1800; www.newjewishcongrega-; Shabbat services: Friday, 7:30 p.m.; last Saturday of the month, 9:30 a.m. Temple Shalom of Deltona (R/C), 1785 Elkcam Blvd., Deltona, 386-789-2202; Shabbat service; 7:30 p.m.; Saturday: 10 a.m. Temple Shir Shalom ofOviedo (R) Services held in the EPICenter at University Carillon United Methodist Church, 1395 Campus View Court, Oviedo, 407-366-3556,; Shabbat services: three Fridays each month, 7:30 p.m. Traditional Congregation of Mount Dora (T) Mount Dora, 352- 735-4774;; services: second and fourth Fridays and Saturday of the month. (R) Reform (C) Conservative (O) Orthodox (Rec) Reconstructionist