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HERITAGE FLORIDA JEWISH NEWS, JULY 14, 2017 PAGE 11A is g By Ben Sales (JTA)--What do you think of when you think of Italy? Maybe you picture beautiful works of art set against rolling Tuscan hills. Maybe a steam- ing plate ofspaghettitopped with marinara sauce served with a deep red wine. Now what do you think of when you think of Israel? If you're like most Ameri- cans, you picture walls of concrete enclosing an austere and strict country. The men wear black hats, the women long skirts. Everyone looks pretty serious. That's what Brand Is- rael Group, a group of former advertising professionals who set out to sell Israel to Americans, found in a series of focus groups beginning in 2005. The group has since commissioned two surveys of the American public--in 2010 and 2016--and didn't like what it found. According to the surveys, Israel has pretty broad back- ing amongAmerican citizens, but is losing support among a range of growing demograph- ics. As pro-Israel advocates tout "shared values" between the United States and Israel, fewer and fewer Americans actually think they believe the same things as Israelis. "Shared values are the bed- rock of our relationship, and young Americans do not be- lieve Israel shares ourvalues," said Fern Oppenheim, one of the group's co-founders. "That's a huge issue. We have to have a narrative about the heart and soul and humanity of the Israelis." The survey was conducted online last September and October by the polling firm Global Strategy Group, and sampled 2,600 Americans among a range of demo- graphic groups. Knowledge of Israel has gone upmbut favorabii- ity is down. More people say they know more about Israel now than they did in 2010. While only 23 percent of Americans said they knew at least a fair amount about Israel in 2010, the number rose to 37 percent in 2016. Knowledge of Israel grew among every demographic group except college students, where it fell precipitously--from 50 percent to just 34 percent, a number on par with the national average. But it appears that the more Americans learn about Israel, the less they like it. In 2010, 76 percent of Americans viewed Musa al-Shaer/AFP/Getty Images Haredi Orthodox Jewish men and Israeli soldiers, seen here at the main entrance of the West Bank city of Bethlehem on Oct. 12, 2015, are what many Americans think of when they picture Israel; according to a new study. Israel favorably. In 2016, the a 13-point drop, the favor- number had fallen to 62 per- ability stat still stands at 82 cent. Levels of support have percent. dropped as well. In 2010, the Still, Oppenheim noted a study found that 22 percent shiftingpictureamongJewish of Americans were "core" college kids. While 84 percent supporters of Israel, which of Jewish college students droppedto 15percentby2016. leaned toward the Israeli side Israel Is losing out of the conflict in 2010, only 57 among a range of grow- percentdonow.Supportforthe ing demographics, from Palestinian side, meanwhile, Latlnos to millennials, grew more than sixfold, from The groups with relatively 2 percent to 13 percent. high levels of favorability to- Notably, nearly a third of ward Israel, according to the Jewish college students said study, included men, Repub- they experience anti-Sem- licans and older Americans. itism on campus. Of those, The groups that like Israel less more than 40 percent said arethemirrorimage:women, the anti-Semitism was not Democrats and millennials, connected to Israel. alongwithAfrican-Americans But what college students and Latinos. And those popu- can agree on most regarding lation groups are all growing. Israel is that they barely hear A majority of all these about it. More than three- groups still sees Israel favor- quarters of college kids said ably, but the numbers are Israel rarely or never comes falling. Favorability among up. On college campuseswith Democrats dropped 13points, an organized pro-Palestinian from 73 percent to 60 percent, presence, the number drops Among women, it dropped only slightly, to 70 percent. from 74 percent to 57 percent. Americans see Israel as AmongAfrican-Americans ultra-religious and war- and Latinos, favorability to- torn. wardIsraelfell20pointseach, Israel has spent years and from about three-quarters millions of dollars trying to each to just over half. Fewer portray itself as the place than half of African-Amer- where Gal Gadot invented the icans and Latinos believe cherry tomato on the beach "Israel shares my values." using Waze. Or something. Most college students Israel's touting of its tech hardly hear about Israel industry, warm climate and at all. Mediterranean food may have Colleges are hotbeds of worked a bit on Americans, anti-Israel fervor, right? Not who view Israel as innovative so much. The study found (78 percent) and cool (63 declining results for Israel percent). But around three- among college students, but quarters of Americans still a majority still view Israel see Israel as dominated by favorably.Moreover, contrary conflict. And though only towhatsomeadvocacygroups 10 percent of Israeli Jews are might shrei, most college haredi Orthodox, 73 percent students hardly encounter the of Americans view Israel as Israel debate at all. ultra-religious. Favorability toward Israel So while American Jewish fell 17 points among college leaders have protested this students between 2010 and week that a small haredi last year, but still stands at minority dominates Israel, 54 percent. Nearly all Jewish that minority, for many college students used to view Americans, is the image of Israel favorably, but even after the Jewish state. OBI-UARIES SALLY RETTMAN husband, father, grandfather, York in August 1980 and was Sally Rettman, 94 of St. and great grandfather, passed the first secretary/treasurer Petersburg, Florida, formerly away on June 30, 2017. Hewas of Montpelier Village Club in of Aventura, Florida, passed born Sept. 27, 1918, in New Williamsburg Fla. awayJuly5,2017.Belovedwife York. Mr. Stanton attended He is survived by his wife, of the late Jack; lovingmother FranklinandMarshallUniver- Shirley Stanton (nee Moshin- of Shirley (Peter) Schoen- sity and NYU Law School. He sky); and four daughters, Jill berger and Leah (Bob) Davis; served honorably as a Stanton Esq, Kim Ertrachter, cherished grandmother of 5; decorated officer in World Barbara Stanton, and Dr. adored great-grandmother War II.After that he was vice Judith LeGault along with of 12. presidentandlegalcouncilon six grandchildren andtwo Arrangements by Levitt real estate for Uris buildings great grandsons. A memorial Weinstein (954) 963-2400. corporations and Rockefeller service will be held on Oct. OSCAR STANTON centerproperties.Mr.Stanton 1, 2017, for close family and Oscar Stanton, beloved moved to Orlando from New friends. Orlando Weekday Morning Minyan (Conservative/Egalitarian), services Monday- Friday 7:45 a.m. (9 a.m.--national holidays); 2nd floor Chapel--Jewish Academy of Orlando; 851 N. Maitland Ave., Maitland. For information call 407-298-4650. Celebration Jewish Congregation (R), services and holiday schedules shown at www. JewishCelebration.org; 407-566-9792. Chabad Lubaviteh of North Orlando (O), 1701 Markham Woods Road, Longwood, 407-636-5994, www.jewishorlando.corn; services: Friday 7:00 p.m.; Saturday at 9:30 a.rn. Chabad of Altamonte Springs (O), 414 Spring Valley Lane, Altamonte Springs, 407- 280-0535; www.jewishaltarnonte.com. Chabad of South Orlando (O), 7347 Sand Lake Road, Orlando, 407-354-3660; www. jewishorlando.com; Shabbat services: Monday-Friday, 8 a.m. and 10 minutes before sunset; Saturday, 9:30 a.m.; Sunday, 8:15 a.rn. Chabad of the Space & Treasure Coasts (O), 1190 Highway AIA, Satellite Beach, 321-777-2770. Congregation Ahavas Ylsrael/Chabad (O), 708 Lake Howell Rd., Maitland, 407-644- 2500; www.chabadorlando.org; services: Sunday, 9 a.rn.; Monday-Friday, 7:30 a.m.; Shabbat services: Friday, 6:30 p.m.; Saturday, 9:30 a.rn.; Family service, 4th Friday of the month. Congregation Bet Chaim (R), 301 West State Road 434, Unit 319, Winter Springs, 407-830-7211; www.betchairn.org; Shabbat services: Friday, 8 p.m. Congregation Beth Am (C), 3899 Sand Lake Road, Longwood, 407-862-3505; www. congbetharn.org; Shabbat services: Friday, 7:30 p.m.; Saturday, 9:30 a.rn. Congregation Beth El (C), 2185 Meadowlane Ave., West Melbourne, 321-779-0740; Shabbat services, 1st & 3rd Friday, 8 p.m.; 2nd & 4th Saturdays, 9:30 a.m. Congregation Beth Emeth (R), 2205 Blue Sapphire Circle, Orlando, 407-855-0772; Shabbat service: monthly, 8 p.m. Congregation Beth Israel (Ree), Collins Resource Center, Suite 303, 9401 S.R. 200, Ocala,352-237-8277; bethisraelocala.org; Shabbat service, second Friday of the month, 8 p.m. Congregation Beth Sholom (R-C), 315 North 13th St., Leesburg, 352-326-3692; www. bethsholomflorida.org; schedule of services on website. Congregation Beth Shalom (Progressive Conservative), Orange City congregation holds services at 1308 E. Normandy Blvd., Deltona; 386-804-8283; www.mybethshalom. corn; Shabbat services: Friday, 7:30 p.m.; Saturday, 10 a.m. Congregation B'nal Torah (C), 403 N. Nova Rd., Orrnond Beach, 32174, 386-672-1174; www.mybnaitorah.corn; Shabbat services: Friday, 8 p.m.; Saturday, 10 a.m. congregation Chabad Lubavitch of Greater Daytona (O), 1079 W. Granada Blvd., Ormond Beach, 386-672-9300; Shabbat services Friday, 7:30 p.m.; Saturday, 10 a.m. Congregation of Reform Judaism (R), 928 Malone Dr., Orlando, 407-645-0444; www.crjorlando.org: Shabbat services, 7 p.m. 1st, 2nd and 3rd Fridays; 6 p.m., 4th and 5th Fridays; Saturday: 10 a.m. Congregation Match Chaim (R), P.O. Box 060847, Palm Bay, 32906, 321-768-6722. ongregation Ohev Shalom (C), 613 Concourse Parkway South, Maitland, 407-298- 4650; www.ohevshalorn.org; Shabbat service, Friday, 7:30 p.m.; Saturday, 9:30 a.rn: Congregation Or Chayim (Rec), Leesburg, 352-326-8745; egrae@hotmail.corn; services 2nd and 4th Fridays of each month at Providence Independence of Wildwood. Congregation Shalom Aleiehem (R), 3501 Oak Pointe Blvd., Kissimmee, 407-935- 0064; www.shaiomaleichern.corn; Shabbat service, 1st and 3rd Fridays of the month, 8 p.m. Congregation Shomer Ysrael (C), 5382 Hoffner Ave., Orlando, 407-227-1258, call for services and holiday schedules. Congregation Sinai (C/R), 303A N. S.R. 27, Minneola; 352-243-5353; congregation- sinai.org; services: every Friday, 7:30 p.m.; Shabbat Service evert Saturday, 10 a.rn. Orlando Torah Center (O), 8591 Banyan Blvd., Orlando; 347-456-6485; Shacharis- Shabbos 9 a.m.; Mon.--Thurs. 6:45 a.m.; Sun. and Legal Holidays 8 a.m.; Mincha/Maariv Please call for times. Southwest Orlando Jewish Congregation/Ohalei Rivka (C), 11200 S. Apopka- Vineland Rd., Orlando, 407-239-5444; Shabbat service, Friday, 7:30 p.m,; Saturday, 9:30 a.rn. Temple Beth El (R), 579 N. Nova Rd., Orrnond Beach, 386-677-2484. Temple Beth Shalom (R), P.O. Box 031233, Winter Haven, 813-324-2882. Temple Beth Shalom (C), 40 Wellington Drive, Palm Coast, 386-445-3006; Shabbat service, Friday, 8 p.m.; Saturday, 9 a.m. Temple Beth Sholom (C), 5995 N. Wickham Rd. Melbourne, 321-254-6333; www. m tbs.org; Shabbat services: Friday, 7 p.m.; Saturday: 9:30 a.m. Minyan, Tuesday, 7:30 p.m.; Thlrsday, 10:00 a.rn. "emple Beth Shalom (R), 1109 N.E. 8th Ave., Ocala, 352-629-3587; Shabbat services: Friay, 8 p.m.; Torah study: Saturday, 10:00 a.rn. 'emple B'nai Darom (R), 49 Banyan Course, Ocala, 352-624-0380; Friday Services 8 p.m. 'emple Israel (C), 50 S. Moss Rd., Winter Springs, 407-647-3055; www.tifiorida.org; Shbbat services: Friday, 7:30 p.m.; Saturday, 9:30 a.m.; Sunday 9:00 a.m. 'emple Israel (R), 7350 Lake Andrew Drive, Melbourne, 321-631-9494. 'emple Israel (C), 579 N. Nova Road, Ormond Beach, 386-252-3097; Shabbat service, Friay, 7 p.m.; Saturday: 10:30 a.rn. 'emple Israel of DeLand (R), 1001 E. New York Ave., DeLand, 386-736-1646; www. tenpMsraelofdeland.org; Friday Shabbat service, 7 p.m.; Saturday, 10:00 a.m. followed by Tor h study. Temple Shalom (formerly New Jewish Congregation) (R), 13563 Country Road 101, Oxford, 352-748-1800; www.templeshalomcentralfl.org; Shabbat services: Friday, 7 p.m.; last Saturday of the month, 9:30 a.m. Temple Shalom of Deltona (R/C), 1785 Elkcarn Blvd., Deltona, 386-789-2202; www. shalomdeltona.org; Shabbat service; Saturday: l0 a.m. Temple Shir Shalom (R) Services held at Temple Israel, 50 S. Moss Rd., Winter Springs, 407-366-3556, www.ternpleshirshalom.org; Shabbat services: three Fridays each month, 7:30 p.m. Traditional Congregation of Mount Dora (T) Mount Dora, 352-735-4774; www. tcomd.org; Shabbat services: Saturday, 9:30 a.m. sharp. (R) Reform (C) Conservative (O) Orthodox (Rec) Reconstructionist (T) Mehitsa