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HERITAGE FLORIDA JEWISH NEWS, JULY 5, 2013 Doctors From page 1A who needs trauma treatment in the area," says Embon. Israel's Health Ministry and the Defense Ministry agreed to jointly fund the hospital treatment for the Syrians. That total cur- rently stands at $830,000. Embon says that although the bills have not been paid since February, "we're not panicking. We know the government will reimburse US." There are also many local charities at which Israeli physicians volunteer to treat patients from adversarial states. Shortly after the Syrian civil war erupted, the Israeli army set up a field hospital on the border to treat vic- tims. The IDF grants special permission of entry to Israel for the critically injured, and escorts them to and from the hospital. "Our policy is to help in Dr. Oscar Embon is direc- tor of Ziv Medical Center. humanitarian cases, and to that end we are operating a field hospital along the Syrian border," Defense Minister Moshe Ya'alon told the Knesset's Foreign Af- fairs and Defense Commit- tee in June. "In cases where there are badly wounded, we transfer them to Israeli hospitals." The youngest victim of Syrian violence to be trans- ferred to Israel for treatment to date was a 9-year-old boy. There have also been teen- agers, 20-somethings and those without a known age. The 9-year-old boy arrived in Israel June 25 accompa- nied by his father--marking the first time a non-patient was allowed into Israel since the IDF opened the border to the Syrian victims. "I'm very happy he came with his father. He is so young," Embon tells IS- RAEL21c, noting the father also has a cast on his arm but is not a patient at Ziv. "They were sitting at home and something hit their house. The boy lost his eye and suffered shrapnel wounds all over his body." All four medical facili- ties in the north of Israel have Arabic-speaking social workers, trauma specialists and nurses. Hadary notes that while the patients know they are being treated in Israel, their concerns are not political but rather homesickness or whether the food is Hallal certified. Embon says he always confirms with army person- nel that upon discharge the patients will have access to medical aid in the com- munity to which they are returning. The Syrian patients usu- ally arrive with empty pock- ets. But in early June, one patient had a surprise for Ziv's staff--a live grenade in his pocket. The grenade was defused without any damage. A week later, doctors found a note--written in Arabic--attached to the clothes of a 28-year-old in need of lifesaving surgery. The note detailed previous medical care the patient had received in Syria days earlier. The unnamed Syrian physician asked his Israeli counterparts to save the patient's life. "This marked a turning point," says Embon. "This is a change that they're coming after being treated PAGE 19A Israeli personnel treat a Syrian. in Syria. The note shows me that they're aware that we're treating the injured and that it's OK to refer patients who need enhanced treatment. The note was like any normal letter between two hospitals." "The note was very special because one of our problems is we don't have medical data about previous treatment on the other side of the border," says Hadary, director of the trauma unit. "It's important from a professional point of view to have this medical letter. And the bottom line is [the Syrian doctor] was wishing us luck with what we are doing." Whether the cooperation between the medical com- munities will influence the political situation remains to be seen. "We're saving lives, not with expectations for the fu- ture. We're doing it because it's our job," says Hadary. "Let's hope for peace and be realistic at the same time." Waze From page 2A that Israeli ventures provide. The best way for Israel to maintain its elite status as 'star tup nation' is to continue to be an international hub of innovation." A look at other Israeli start- ups that struck American gold reveals their founders have by and large moved on to start or grow new start-ups in Israel while their former companies' national identi- ties have indeed faded from memory. To see this trend, one need not look further than Google, which began courting Israeli tech start- ups in the spring of 2010, when it acquired LabPixies-- a company that created Web gadgets--for $25 million. Just six months later, Google paid $10 million for Herzliya- based star tup Quiksee, which was developing a user-friend- ly platform for uploading videos to Google Maps. Two days after the Waze deal was announced, two of the original LabPixies found- ers, minus Nir Tzemah, who remains at Google, founded Ubimo, a mobile market- ing company that analyzes complex data for precision advertising. Ubimo is based in Tel Aviv and is in full start-up mode, seeking seed investment. LabPixies itself is virtually nonexistent, as it largely serviced the near- obsolete iGoogle gadgets. An announcement on Google's blog declares that iGoogle and its gadgets will officially be discontinued come Nov. 1, 2013. As for Quiksee's founders, not one of them remained at Google. Though they never teamed up for a second ven- ture, each plays a key role at separate companies with offices in Tel Aviv, mostly start-ups in industries rang- ing from online gaming to indexing global medical data and nanographic printing. Regarding whether or not public recognition that a certain technology such as Waze was developed in Israel matters, Israeli entrepreneur Yoav Degani, founder and CEO of Aniways, a company that monetizes instant mes- saging apps by embedding contextual branded emoti- cons into users' chat streams, tells, "The average American user won't neces- sarily know the history of the app even though it's making a lot of noise now, but it's not that important." Nonetheless, Degani notes that the chatter about un- tapped Israeli talent is mak- ing its way into the circles that count. "What's really important is that companies in Silicon Valley, investors and decision makers, will know," he says. "And I'm sure you can't find one of these guys today who hasn't heard about Waze's history." Continued Israeli brand recognition may only be relevant to Waze because it is a direct consumer product. American giants swallowing up promising Israeli start- ups is nothing new. Just last weekend, EMC, one of the world's leading data-storage providers, quietly paid $200 million for Israeli start-up ScaleIO, which creates soft- ware that allows for scaling network storage. Even less talked about is the whopping $5 billion Cisco Systems paid for NDS in March 2012. NDS is an Israeli company that delivers video and interactive entertainment to TV set-top boxes securely, and can hardly be called a start-up, as it has been around for two decades. The com- pany has been a magnet for large media companies since first being acquired by News Corp. in 1992. It then went public and reprivatized after European Global Equity Firm Premira acquired it. Today, NDS is part of Cisco's global conglomerate, with the only trace of its Israeli roots being one office out of its 22 located on Shlomo Halevi Street in Jerusalem. More identifiable brands like America Online (AOL) have also absorbed Israeli innovation. AOL has had several lifecycles over the years, its most recent and arguably most successful being the role of content distributor. After acquiring The Huffington Post, AOL went on a spending spree for companies that would help it infiltrate virtually any niche market with written and video content. AOL found a perfect match in 5Min Me- dia-an Israeli start-up that successfully syndicated tens of thousands of profession- ally produced instruction and lifestyle videos. Their content has grown into one of AOL's main revenue streams, and while 5rain still retains offices in Tel Aviv, there is little recognition that a large chunk of AOL's global video content is Israeli-sourced and Israeli-spread. At the time of this story's publication, Wikipedia's AOL Acquisitions page even mistakenly listed 5Min Media as an American company. Israel, always so concerned with its hasbara (public diplomacy), may not be so quick to forget the roots of its swallowed start-ups. Degani remembers AOL's acquisition of the world's first instant messaging platform, ICQ. "It was the biggest acquisi- tion for an Israeli company in the Internet and mobile arena and was in the news for many days," Degani says. "I believe the next genera- tion of Israelis will be proud of Waze and even feel part of their success. It's a small country. When something is big enough everyone knows about it." While it is inevitable that brand erosion of Israeli start- ups may occur at the level of individual companies, the international players in the high-tech game will not forget where the talent is situated, Zimmerman and Degani say. "Israel is awash with tal- ented entrepreneurs," Zim- merman says. "I have no doubt that we will see many more innovations coming from Israel." "Anywhere I go, as soon as I say I'm from Israel people immediately answer, 'Oh, the start-up nation!'" Degani says. "This is how we are branded and I cannot believe it will change." Evian From page 5A at the luxurious Hotel Royal was not well attended. The hotel's chief concierge later recalled why: "All the del- egates had a nice time. They took pleasure cruises on the lake. They gambled at night at the casino... It is difficult to sit indoors hearing speeches when all the pleasures that Evian offers are outside." When they finally got around to addressing the issue, the delegates made clear that everyone expected somebody else to solve the problem. Typical was the Australian representative, who asserted, "As we have no real racial problem, we are not desirous of importing one." The only exception was the tiny Dominican Republic, which declared itwould accept as many as 100,000 Jewish refugees. But that project never materialized, because the Roosevelt administration feared the arrival of so many refugees in the nearby Carib- bean would enable them to sneak into the United States. Golda Meir, who attended Evian as an observer, con- cluded that "nothing was accomplished at Evian except phraseology." She remarked afterwards: "There is only one thing I hope to see before I die, and that is that my people should not need expressions of sympathy any more."Another critic pointed out that"Evian" was "Naive" spelled back- wards. The problem, however, was not naivet so much as it was calculated indifference. In 1979, Evian was the site of another refugee confer- ence--but with a very dif- ferent outcome. That year, hundreds of thousands of refugees, the so-called "boat people," fled the Communist takeover of Southeast Asia. In his emotional keynote speech, U.S. Vice President Walter Mondale referred to the 1938 gathering, which "failed the test of civiliza- tion." He urged his audience to learn from ,the past: "We face a world problem. Let us fashion aworld solution... His- tory will not forgive us if we fail. History will not forget us if we succeed." The speech is widely credited with inspiring many countries to open their doors. "The nations stepped up to the crisis," Mondale's chief speechwriter, Martin Kaplan, later recalled. "It was one of those rare occasions whenwords may actually have saved lives." In conjunction with the 75th anniversary of the origi- nal Evian conference, 300 hundred Holocaust scholars, religious leaders, and politi- cal and cultural figures from around the world have signed the "Evian Declaration," an appeal to the international community to look to Mon- dale's example in addressing the crisis of the tens of thou- sands of African refugees who have been entering Israel. The declaration was organized by The David S. Wyman Institute for Holocaust Studies, the Hebrew University-Hadassah Genocide Prevention Pro- gram, and the Tel Aviv-based Combat Genocide Associa- tion. The point of the Evian Declaration is not to compare tragedies. The problem of to- day's African refugees differs in many ways from the plight of German Jews or Southeast Asian boat people. Those fleeing Hitler or the Khmer Rouge were unquestionably victims of persecution, while the Africans seeking admis- sion to Israel include some refugees from the Darfur genocide as well as many who are fleeing from poverty or civil strife rather than ethnic persecution. What is important is to rec- ognize that an international solution is needed for this in- ternational problem. The na- tions of the world must accept their responsibility to share the burden of resolving the African refugee crisis. Israelis have legitimate concerns that they are being unfairly pres- sured to shoulder all or most of the burden of caring for the new refugees. No doubt Israel, which was the first country to take in Vietnamese refugees and has a long history of assisting African countries, will play an appropriate role alongside other nations that are committed to doing their fair share. Men and women of good will must come together 36 79 14 45 62 98 57 21 83 in a partnership of humanity to face this crisis. Dr. Rafael Medoff is found- ing director of The David S. Wyman Institute for Holo- caust Studies, in Washington, D.C. Sudoku solution from page 7 5271948 8364152 2598367 1926873 3487519 7135624 6849231 9753486 4612795