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June 28, 2013

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PAGE 16A HERITAGE FLORIDA JEWISH NEWS, JUNE 28, 2013 Strap on a bike helmet and see Jerusalem by Segway. Flash90 ByAbigail Klein Leichman ISRAEL21c Anybody can go to a show or take a walking tour while visiting Israel. But if you join ISRAEL21c's exclusive Journey to Israel from Oct. 20-27, you will discover more exciting ways to take in the culture of the country. Our itinerary, planned especially for our readers by ISRAEL21c and Keshet: The Center for Educational Tourism in Israel, places an emphasis on experiential op- portunities you've read about on our website. Have you seen our video showing a Segway tour of Jerusalem? On our trip, you will strap on a bike helmet and elbow pads and try it out for yourself. In less than a minute, you'll learn how to navigate along Jerusalem's scenic Haas, Sherover and Goldman promenades aboard these self-balancing, battery- operated vehicles--and you'll never look at the Holy City the same way again. Ditto for the rooftop tour of Jerusalem's Old City. Why admire the sights and sounds from street level when you can get a birds-eye view of the world's most treasured ancient landmarks? The West- ern Wall, the golden Dome of the Rock, the Church of the Sepulcher--it's all new and different from up above. Hours away from the city, we'll invite you to try another fun mode of transportation-- an open jeep--to explore the 5,000-acre Biriah Forest, the largest planted forest in Israel's north. Keren Kayemeth LeIsrael- Jewish National Fund built a 20-kilometer scenic "Righ- teous Path" through the Biriah so you can traverse the expanse without wearing holes in your hiking boots. You'll pass breathtaking viewpoints over the Golan Heights, as well as significant memorial, historic and ar- cheological sites--including the tomb of Rabbi Yonatan Ben-Uziel, who lived in the region some 1,600 years ago. While in Jerusalem, the tour will include a VIP visit and reception at the Israel The Dome of the I~ock as seen from Jerusalem's rooftops. Museum, the first of 13 "must- see" Israeli museums we rec- ommend. It houses 500,000 objects, including the Dead Sea Scrolls and an immense treasury of world Judaica and primitive, European and modern art. Following a $100 million renovation in 2009- 2010, the Israel Museum is the largest cultural institution in the country. Moving west to Tel Aviv, you'll discover why this me- tropolis earned the nickname "White City." The moniker comes not from the plentiful sands of its beaches, but from its large number of white-faced buildings in the Bauhaus (al o called International) style of the 1930s. About 4,000 buildings in the new modernist style were built in Tel Aviv between 19~2 and 1948, and in 2003 the United Nations Educational, Scientific and Cultural Organization (UNESCO) proclaimed Tel Aviv's White City a World Cultural Heritage site due to the Bauhaus collection. Tel Aviv is most famous for its rich cultural offerings, and on the ISRAEL21c tour you'll sample some of the best. The itinerary includes an insider's tour of cutting- edge fashion design and the hip-and-happening Jaffa Flea Market, one of the oldest and most beloved flea markets in the world. As part of your tour, you will also attend a production at Israel's world-famous Cameri Theater, with simultaneous translation and a dialogue with one of the actors after the performance. For more details go online to Israe121c. By Karin Kloosterman ISRAEL21 About half of all people at risk of death from heart at- tacks could gain the chance to live, once Israeli entre- preneur Leon Eisen's new Oxitone device goes to market in about 18 months. Using two optical sensors, and another special high- tech tool, he's developed the world's first %vatch" that can just about tell when your time may be up. It's no joke: Oxitone was developed to cheat fate. Eisentells ISRAEL21c that about half of the people who die from cardiac or pulmo- nary arrest would be alive if someone had been there to get them to the hospital in time. Oxitone is made to be worn on the wrist to provide aheads-up for someone to get medical assistance on their own, before it's too late. WRhall the technology out there--personal monitoring devices, crocodile clips for your finger, even those panic buttons--nothing helps if the user is not able to mo- bilLxe these devices in time. And many patients may not be able to read the signs that cardiac arrest is imminent. That's why Eisen devel- oped a wearable watch-like mobile device--synched with Bluetooth, Android or iPhone devices that takes minute-by-minute readings t heart rate and oxygen levels in the blood. So potentially "disrup- tive" is this advance that Oxitone recently was chosen from 400 applicants to be amcm 13 companies--and the only Israeli one--in GE 's31 rt-Up Health Kntrepreneurship Program. The three-year prollr m provides health the tools pmp their product into the health am rn rk t, It looks like a watch, but it's a sophisticated blood-oxygen and heart-rate monitor. "Oxitone takes the pinch out; it's worn on the wrist instead of the fingertip to provide continuous, wireless non-stop monitoring while you are walking, eating, sleeping or doing sports," Eisen says. Blood-oxygen levels are a critical parameter in moni- toring COPD (chronic ob- structive pulmonary disease), which can prevent patients from getting enough air into their lungs. COPD also accompanies chronic bronchitis, asthma and emphysema, leading to shortness of breath. It is estimated that COPD is the third-highest cause of death in the United States. Oxitone non-invasively determines ifa cardiac event is imminent by following blood-oxygen levels. It may also help people who suffer from sleep apnea, giving peace of mind to the wearer and their loved ones. When heart rates change and oxygen levels drop, Oxitone sends alerts to pre- determined locations. It can also be used for long-term care, as physicians can access ongoing records to see how a patient is doing over time. "My product facilitates an early clinical response for cardiac or pulmonary attack," Eisen explains. "Because it is continuously monitoring, we can provide an emergency alert. With our device, people will feel better because they understand they are protect- ed. This is the breakthrough." Eisen is looking for a $3 million investment and looks forward to starting clinical trials on the device in Israel and the U.K. Early R&D trials have already been done, he says. There is also a working prototype in hand, but just how the final Oxitone will look is yet to be determined. Eisen was trained origi- nally as a physicist. The 46-year-old moved to Israel from Moscow in 1999 and obtained a doctorate from Israel's famed Weizmann In- stitute of Science. He then did a post-doc at Bar-Ilan Univer- sity, where he learned about optical lasers. This work of several years enchanted him, and made him curious about applied sciences. He started working as a freelancer, building various projects and sensors for high- tech companies. In 2010, Eisen joined Is- rael's startup nation culture by founding Oxitone, the name of the company as well as the device. The company is based in Ashkelon, inside the ATI incubator. The "watch" will cost an es- timated $200, plus a monthly service fee depending on use. E AT LAKE MARY The Wait Is Over... Now featuring the Cordova.* Brand New Assisted Living andMemory Care Community Oakmonte Village provides a quality lifestyle as a beautiful luxury se- nior living community in the heart of prestigious Lake Mary. Our Living apartments, Tuscany influenced and memory care.