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PAGE 14A HERITAGE FLORIDA JEWISH NEWS, JUNE 21, 2013 Say goodbye to surgical stitches and staples Surgeons do not need complex training to learn how to use BioWeldl. ByAbigail Klein Leichman ISRAEL21c Women giving birth by Caesarean section could be the first to benefit from a revolutionary Israeli inven- tion for closing surgical incisions without stitches or staples. The technique also promises to leave patients less prone to infection and scarring. BioWeldl, a unique trademarked product from Israeli startup IonMed, welds surgical incisions using cold plasma. Plasma is a gas in which a certain proportion of the particles are ionized. It has been shown to offer manifold benefits including tissue welding, control of bleeding, enhancement of tissue repair, disinfection and destruction of cancer cells. However, plasma has enjoyed a limited role in surgery due to the high temperatures it creates and resulting harmful effects on body tissue. IonMed's scien- tists found away to make use of cold plasma as the power behind the BioWeldl. The procedure takes a few minutes, seals the area completely, leaves minimal scarring or painful stitches, and does not require complex training. "No one has done this before--and more than that, the platform of cold plasma is a technology that is not available in medicine yet," says Ronen Lam, IonMed's co-founder and vice president for business development. "We will probably be the first," he tells ISRAEL21c. The company anticipates receiving the CE mark of ap- proval in Europe by the end of the year. After closing its next financial round, IonMed would then look into begin- ning trials in Europe and in the United States toward getting approval of the U.S. Food and Drug Administra- tion (FDA) and launching its next cold plasma-based product. BioWeldl is he brainchild of Ronen's brother, Amnon, who led development projects at Tower Semiconductor in northern Israel and at Intel's Israeli research center. Prior to that. he'd been a medic in the military. His familiarity with cold plasma from Tower--where it was used for etching semi- conductors gave him the idea of welding together his two areas of expertise. Am- non Lam saw the potential of cold plasma in healthcare, and toyed with applications in cosmetics, dental and skincare. "At the end of the day, he found wound closure the most attractive one," says his brother. That was about three years ago. "Tissue reconnection has been done for thousands of years with sutures, and in recent years with staples and glues," says Lain. "It is time for something new in this traditional market, and that's why we decided to start here." With half a million dollars in seed money from the Israe- li Office of the Chief Scientist, IonMed joined the Trendlines Dedicated To Serving Our Jewish Community Call on Central Florida's Exclusively Jewish Funeral Home for Details Regarding: Traditional Jewish Funerals Non-Traditional Services Interstate Shipping Pre-Arranged Funerals (Shalom Assurance Plan) Headstone, Grave Markers (Cardinal Memorials ) 407-599-1180 640 Lee Rd. Orlando, Florida W.E. "Manny" Adams, LFD Samuel P. (Sammy)Goldstein, Executive Director The product provides a incubator in noherfflsrael and developed the concept to the point where it closed a $3 million financing round in 2011. The company now employs six people in its office in Yokne'am Ilit. , Lam explains that many companies have been bring- ing advanced surgical staples and adhesives to the market. "But our co! d plasma technol- ogY is unique because of its impact on tissues and the wide spectrum of applica- tions it can address, so there is a lot of interest from big players," he says. The BioWeldl generator delivers the cold plasma through a variety of dispos- able tips. The skin closure procedure is performed using a cold plasma jet to apply a trademarked biological film called Chitoplast to weld the tissue together. Other next-generatiOn alternative to staples and stitches. applications in development do not require Chitoplast and rely solely on the tissue effects of the plasma jet. The company's three clini- cal trials, which have so "far focused on closure of Caesarean section incisions, showed BioWeldl to be excel- lent for sealing the incision and promoting healing and tissue disinfection, Lam reports. It also has potential for reducing hospitalization and operating room usage. "We are focusing on the Cesarean section first, be- cause we found it will be the easiest path to market due to the importance of achiev- ing a superior cosmetic result while reducing time in the operating room," says Lam. "We are in the midst of strategic discussions right now in order to chart our next application. Areas under consideration include exter- nal closure in plastic surgery, treatment ofchronicwounds as well as internal applica- tions in abdominal, thoracic and colorectal surgery." IonMed gathered an ad- visory board with leading obstetrician-gynecologists and surgeons in Germany, Brazil and Italy. Four OB/ GYNs in Europe are poised to launch the product later this year, pending CE approval. "All of them have tested our equipment in trials," Lain stresses. "Investors are now being sought for a Series B funding round," says Lam. "We will be car- rying out additional trials in the near future to expand the use of cold plasma to go deep on external closure while promoting additional applications." Becoming a big city lady By Rabbi Rachel Esserman The (Vestal, N.Y.) Reporter It's difficult for me to imag- ine anyone taking lifestyle advice from episodes of "Sex and the City," but the TV show and its heroine, Carrie Bradshaw, served as a major influence for Rebecca Dana. As she notes in her memoir, "Jujitsu Rabbi and the God- less Blonde" (Amy Einhorn Books), the show is what made the Pittsburgh native dream of "someday.being a fancy New York City lady." At first, her life in New York seems perfect. She has a job writing about fashion, parties and pop culture; a handsome, lawyer boyfriend; and a beautiful apartment. Then her life--at least her personal life--disintegrates and she finds herself in desperate need of a place to live. That's how the "twenty- seven-year-old nonpracticing Jew, a journalist who spent her adult life pursuing the feminine ideal as laid out by 'Sex and the City,'" found herself in Brooklyn, the roommate of Cosmo, "an ultra-Orthodox Lubavitch- Hasidic Jew, an ascetic, a practitioner of a faith that forbids an unmarried man and woman from being alone in a room together, let alone living side by side, separated by one thin wall." While the setting sounds like a Neil Simon comedy about oddball roommates, the memoir focuses far more, on Dana's life and work than on her connection to Cosmo. She writes about her career, dating and coming to terms with the downward turn of her life (which features exces- sive alcohol and drug use). r What saves the memoir from being a pity-party is her sense of humor. She also Jtj!T|,t RABBI B I( Iig readily admits her faults, even if she doesn't always see them as detrimental. For example, she notes, "I would not be exaggerating even a little--and in fact I'd probably be lowballing it--to say that ifI could have all the minutes in my life I've spent thinking about how I look, it would be enough time to earn a Ph.D." She admits she is vain, but "not cripplingly so. Not to the point I can't get away from a mirror or where I don't eat anything or where I lose all perspective entirely and believe vanity is a virtue. I'm vain, and it's not great, but that's what it is." In fact, it was refreshing to hear her admit that "I love stuff. I'm a girlin America in the twenty-first century, and, damn it, a pretty dress makes me feel alive." What the two roommates do share is that their lives are in flux. Cosmo may be a rabbi, but this Russian Jew is looking to shed his religion, starting by taking lessons- in jujitsu. At first, Dana isn't plan- ning on changing her life, but finds herself influenced by the close-knit Brooklyn Orthodox Jewish community that surrounds her. Both roommates believe love is the "magic bullet that..will save them from themselves: "We each felt we needed this thing that was invisible and intangible and seemingly impossible, andwe needed it too much--we felt [love] was so central to our plans for self-redemption-- that we had no choice but to have faith it would come." Cosmo, though, seeks a girlfriend, preferably a non- Jewish one, while Dana's desire is more vague. What she wants is to "draw a circle around people and call them 'home.'" What Dana does finally realize is that she learned the wrong lesson from "Sex and the City." Her belief centered on this idea: "Fix the outside; the inside will follow." That led her to study designer clothing, walk on ridicu- lously high heels and get her nose done. While living with Cosmo, she discovers that she needs something more, something that speaks to her inner self. Please note, that this doesn't include becom- ing Orthodox or even highly observant, although Dana does "self-identify" as a Jew, even though she also sees her identity as including"about a hundred other things." Sometimes after reading a memoir, I want to meet the author and learn more about her life. This,wasn't the case with "Jujitsu Rabbi and the Godless Blonde": Dana and I would have little or nothing to talk about since we live in such very different worlds. As a rabbi, my hope is that teenagers don't treat her or Carrie Bradshaw as role models. 'ortunately, though, I enjoyed experiencing her life vicariously; it gave me a chance to be a "fancy New York City lady" without any of the pain.