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May 19, 2017     Heritage Florida Jewish News
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May 19, 2017

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SAVVY SENIORS SECTION B Y Jeff Goldberg/Esto Religious Liberty sculpture in front of the National Museum of American Jewish History. By Josefin Dolsten (JTA)--Only one religious group in the U.S. has a federally proclaimed month celebrating their history: the Jews. In 2006, President George W. Bush offi- cially declared May as Jewish American Heritage Month. Yet Jewish American Heritage Month, or JAHM, hardly seems a priority--not in the government, not in the media, not even within the Jewish community. There is not a single paid employee work- ing to organize the commemoration, and neither the federal government nor any Jewish organizations or foundations are funding its operations. (By contrast, for example, the organization that co- ordinates Women's History Month lists four staff members and 16 sponsors.) "To tell you the truth, I'm very disap- pointed," said Marcia Zerivitz, who was one of the driving forces behind lobbying Congress to establish the month. "We have struggled to get any money to do much of anything." The current annual budget for JAHM is about $10,000 and consists entirely of individual donations, according to Ivy Barsky, the director of the National Museum of American Jewish History and a member of the JAHM advisory committee. "It's its own tiny little 501C3, all with people who run their own institutions volunteering some time to work on JAHM," Barsky told JTA. "So like any of these things, until it has a dedicated staff person, it's always going to be a little patched together." May on page 14A ORLANDO--Medical mar- keting specialist and author Andrea T. Eliscu, BS, RN, just released"It's Personal: TheArt of Building Your Practice," her latest book on how to successfully market medi- cal practices and healthcare organizations. Published by the Medical Group Manage- ment Association (MGMA), the book explores how in an increasingly digital world, developing and nurturing personal relationships with patients, referring physicians, staff, and the community can help medical practices and organizations grow and dif- ferentiate. "It's Personal: The Art of Building Your Practice" shares strategies, examples and case studies from Eliscu's work with medical practices across the country in an ef- fort to help physicians and healthcare administrators tackle current market chal- lenges. Eliscu addresses the need to spark connections, share unique stories, engage patients, deliver memorable experiences, and strengthen service and satisfaction to achieve market leadership. She also discusses how to harness the power of social media by cultivating loyal ambassadors who share their positive experiences and ex- pand "world of mouth." "Healthcare has evolved from a physician-directed model to a patient-driven one," explained Eliscu. "So practicing medicine today e win Andrea Eliscu means viewing a patient not just as someone who is ill and needs your help, but a consumer making a purchas- ing decision--that decision just happens to be related to the health and well-being of themselves or a loved one. And as the most successful businesses in other industries already know, strengthening relationships with your cus- tomers should always be your number one priority." Linda Zinkovich, chief operating officer for Orlando Health Physician Associates, one of the largest multi- specialty healthcare groups in Central Florida, agreed. "In 'It's Personal: The Art of Building Your Practice,' Andrea demonstrates that it's the unexpected--the little things, done right ev- Eliscu on page 14A ~4 By Andrew Tobin JERUSALEM (JTA)--David Rubinger's iconic photograph of three paratroopers at the Teach Florida, a project of the Orthodox Union, secured a historic victory for Jewish schools in the 2017-18 Florida state budget, which allocates $645,000 to enhance security in Jewish day schools. This is the first time that the state of Florida has allo- of Teach Florida. "Security is a public good, and we ap- preciate that Florida's elected officials have stepped up to help safeguard our students." "This is a historic day in Florida," said Dr. Allan Jacob, chairman of Teach Florida. "Next year, children in Jewish catedsecurity funds to Jewish day schools across Floridawill schools, which face urgent be safer and more secure. At security concerns in the face the same time, our low-in- ofrisinganti-Semitismacross come students, alongwith the the country. Teach Florida 98,000 low-income students li helped draft the legislation across Florida, will have the ' and advocated strongly for financial support they need ! J its passage, to attend the middle and high : Teach Florida also advo- schoolsoftheirchoice.Weare a : cited for expanding tax creditproud to be asupporter ofthis scholarships for nonpublic important program.' -- i school students. The 2017- Teach Floridaisanassocia- i AndrewTobin 2018 budge will increase tionofJewishdayschoolsand From left, Tzion Karasenti, Yitzhak Yifat and Chaim Oshri standing on the Tel Aviv elementary school scholar- yeshivas, rabbis, community ships by nearly $500 and high leaders and parents who are school scholarships by more working for fair funding of ~ University campus in Ramat Aviv, Israel, May 7, 2017. Western Wall is the defining the war for them was just as honor of the Six-Day War's than $1,000 per student, nonpublic schools. Teach image of the 1967 Six-Day much about loss. 50th anniversary, the three "We are extremely grateful Florida is part of the Teach I War. "To liberate the Ko!el was former paratroopers, now in toGovernor RickScott, Sena- Advocacy Network, a project The meninthe photo--Dr,something amazing, Yifat their 70s, will re-create Rub- tor LaurenBook, Representa- of the Orthodox Union. and Chaim Oshri--have Western Wall. "But we never touroftheUnitedStates.The members of the Florida leg- proudly served as symbols of celebrated. What was there to tour, sponsored by Friends islature for making security the historic Israeli victory for celebrate? We,had lost many of the IDF, will stop at Jew- for Jewish schools apriorityin the past five decades. But inan of our friends, this year's budget," said Mimi interview with JTA, they said Between June 5 and 15, in Paratroopers on page 15A Jankovits, executive director