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April 11, 2003     Heritage Florida Jewish News
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April 11, 2003

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PAGE 20 PAT LEVY Full Service Family Relocations Email: Testimonials available from my buyers & sellers. PPY PAS S OVE Builder and Homeowner Headquarters PARKER LUMBER COMP r LUMBER * PLYWOOD * HARDWARE ELECTRICAL * TOOLS 851 N. Orlando Avenue (Hwy. 17-92, Just South of Maitland Blvd.) Maitland, Florida By Cindy Sher JUF News, Chicago CHICAGO (JTA)--There's a constant flurry of activity in the Chicago Matzah Company's kitchen in Skokie. A staff of nearly 50, each un- dertakingaseparate role-pour- ing, mixing, weighing, roll- United States will soon have easier access to the homemade delicacy. The matzah industry is a tough business, according to Turner, because the suppli ; ! and labor must be paid out " [ pocket for months before the ] product becomes available to [ the consumer around the | short window of selling tin | ing, perforating, baking, and (407) 862-9700 / 800-600-1178 supervising-create a delirium a stone-based oven (similar to before the holiday. Plus, it'sa [ of Pesadic (kosher for Pass- what is believed to have been challenge to tell the story d [ Residence (407) 869-0154 over) senses, usedinEgypt)withwood-burn- Passover while standing o9 I But this time, more than ing pits on each side, a touch " one foot to a financial lender, [ 3,000 years later, the chaos is that improves the taste of the unfamiliar with the product- I planned and organized. The unleavened product. Chicago Matzah Compa | shmura, or "safe guarded," At the company, every step started production this Jan " [ matzah(unleavenedbread)-an of the matzah production is ary and the matzah beca I added mitzvah to eat at one's manual, except for a special available to consumers for [ "Seq Seder because it is the ciosest vacuum used to suck up any resemblance to what the Jews lone speck of debris thatwouid i ateduringtheExodus-ismade dare rear its dusty head. Hi Holida s, butTurnerand,Celeb -. exclusively from wheat flower The "dream," as the gh y ---- -ut guarded since harvestby ra - company's co-founder/co- Sadoffaretryingtofindapro 'l For 3( l binical supervisors and mixed manager Jack Turner puts it, uct, such as a matzah crackel, fa i L he~ [ with well water-and is created began two years ago when a that the company could,re emb under the most stringent local family searched unsuc- duce year-round so that they,arid reli, health and halachic (Jewish cessfully for a large order of can continue to employ their,rienee" i law) conditions, handmade shmura matzah staff full-time nhance( t At the Chicago Matzah Corn- two days before sitting down The production staff, 40- XPeriem pany, all who enter the kitchen to Seder. "That was the icing people strong, almost all,tconte must wash their hands. Then, on the cake," Turner pauses, ployedthroughtheJewishFC ",find I everyl8minutes-becauseJew- "but I should be careful not to eration of Metropolita ,| rsonali ish law dictates that the dough say'icingon thecake."Turner Chicago's Jewish Vocation,tlon and willriseafterthatperiodoftime- and his business partner, co- : [ eerhlStO everyone stops what they are founder/co-manager/accoun- i doing, cleans the bowls, strips tant Jerry Sadoff, spotted a down the tablecloths, and dons niche in the kosher bakery fresh disposable aprons, gloves, industry that needed to be and head and beard coverings filled: Handmade matzah toensurethatnochametz(leav- available to the mass con- ing, and the majority are [ ened products) gets into the sumer market outside of the sian-speaking immigrantS. | dough. And the kitchen is di- East Coast. Before Chicago Elders on staff tell storieS: | vided into five sub-rooms to Matzah Company, the Jewish sneaking into their basem [ i avoid co-mingling of any population in Chicago was back in Eastern Europe dur k matzah item or process,forced to rely on the East Coast the perilous Communist Rabbi Moshe Miller, amash- for their handmade matzah bake matzah with their neif [ giach (kashrutconsultant)for supply, and a consumer in a bors Theywouldusetheirli l . the company, contrasts super- grocery store was unable to ited resources creatwely,| visingmatzahproductionwith findaboxofhandmadematzah makeshift rolling pin fror | othertypesofkosherfoodpro- on the shelves, rounded object and a broile P | . duction. "Here, you have to be The average Jewish family a substitute for a real oven-h, | much more on the ball," he buys 20 pounds of matzah for Yuriy Adanin, a dour'. | OPEN 6 DAYS A WEEK--Mon. thru Fri. 6:30 - 5:00 says. the eight-day holiday, accord- roller for the company, I Every18 minutes, youhave ingtoTurner, withaheftyprice grated to Chicago Saturday - 6.30:' n. 1:00 -- Sunday - Closed to know what's going on." The tag of $300-$400, an amount Uzbekistan a decade ago. ", I roundmatzot(pluralofmatzah) that he saw could be signifi- a job layoff, he found w [ --- ----- bakeforl5-20secondsapiecein cantly lowered if not for the thecompanythroughhiS 1 | added expense of shipping gogue. "Back in UzbekiS 0 | costs. Not to mention the dis- had matzah, but I couldn | i l mmm tress of the many shattered to a Seder or shul (I P RG31E matzot inevitably broken in gogue), herecalls. V[' ' transit. By shipping from the There is a parallel betw | I . EastCoast,'Syourepayingtwice the Jews of the story of- i a l O] the price for half the matzot," over, who found their,l repa ff*om according to S doff. "And who dom in leaving EgYpt'fa'v,hecti wants to have broken pieces at these Jews at the,tt their Seder table?" But why is who achieved their oWO l thisyeardifferentfromallother dora much more rece O.Y, J | ~h~ tqe Schwartz years? ' e're trying to it rexitingtheiro deed) of eating matzah," says celebrate Passover let 3J | ,o[. e ttt Turner. Chicago Matzah Corn- to work as paid emploY | kash panynotonlynowmakeshand- matzah company, unta'. ",gearh made matzah readily available came to the United stat ' d, ] %r' At to the Chicago-area Jewish cording to Turner. qh.eYi d [ community, but it's centrally a spark has,beenhesa | located in the country so that withinthem, ys *t [ smaller cities throughout the Judaism and to their I [ 1010 Virginia Drive, Orlando (407) 894-5963 assover! "At Southeast Steel YOU get the best de l" APPLIANCE WAREHOUSE SH(] 63 W. Amelia Ave. Orlando, FL 32801 (407) 42