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April 9, 2004     Heritage Florida Jewish News
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April 9, 2004

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PAGE 12 HERITAGE FLORIDA JEWISH NEWS, Medical Marketing, Inc. (MMI), a national healthcare marketing and public rela- tions consulting firm based in Orlando, recently cel- ebrated its 20th year in busi- ness. President Andrea Eliscu and retired partner Mary Scott founded MMI in 1984 to help physicians prepare and plan for the rapidly changing healthcare marketplace. Their efforts have included helping physician groups to develop brand identities, de- signing targeted marketing strategies, conducting physi- cian retreats, recruiting phy- sician talent for television sta- tions and assisting local em- ployers with healthcare-re- lated projects. Over the years, MMI has helped its clients navigate their way through the industry's many changes, in- cluding the rise of managed care. MMI has also expanded from serving only physician groups to working with other clients in the healthcare in- dustry such as managed care companies, hospital systems, pharmaceutical companies and health care management companies. MMI also assists clients outside the industry with their healthcare-related issues. Throughout the industry's continuous evolution, MMI's mission has remained the same -- to build community The Sandier Sales Insti- tute, a nationwide sales and management training orga- nization, announces the opening of its new training facility located in Suite 207 of the Wachovia Bank Build- ing at 20 N. Orange Ave in the heart of downtown Or- lando. The 1,200 sq. foot training room is designed to use CTT training technology to deliver Sandier Sales and sales management training to local area businesses and their sales staff. "We purposely located our newest facility in the Wachovia Building, at the among healthcare providers, purchasers and patients. "As we create opportuni- ties that allow our clients to network, contribute and con- duct business with selected partners, we help position them for success by also build- ing kinship," says Eliscu. "We constantly strive to provide vision, leadership, creativity, accountability and ethics to the evolving world of healthcare." With so many small busi- ness start-ups and struggles each year, Eliscu believes MMI's greatest accomplish- ment has been its longevity. Beyond that, she is proud of the firm's ability to encour- age physician groups and other healthcare providers to understand and embrace the added value that marketing and public relations can bring to their practices and com- munities. As the healthcare industry has grown more complex, MMI has also helped to develop relationships be- tween local employers and healthcare providers. Eliscu credits her firm's long-term success to hard work, vision, and strong community ties. "We would not be where we are today without the tremen- dous support and guidance provided by the friends, col- leagues, clients and commu- nity leaders we have been so privileged to have worked with along the way," says Eliscu. corner of Orange and Cen- tral, to be. easily accessible to sales professionals from both ends of town," says Eric Shuiman, company presi- dent. "Our clients love the new location and the at- tached parking. This facility can comfortably hold 30 to 40 attendees at our day-long Sales Boot Camps as well as our weekly two-hour classes for our President's Club members." The Sandier Sales Insti- tute was founded in 1967 and serves businesses of all sizes with both short- and long-term training pro- One of MMI's first clients, Jewett Orthopaedic Clinic, has relied on the firm for 19 years to provide assistance in positioning its sports medi- cine, total joint replacement and other specialties. "Medical Marketing has been instrumental in design- ing and executing our com- munity efforts," says admin- istrator Jay Pearce. "The way they have worked with us is a big part of why we have been able to achieve our goals and leadership position in the market." "For more than two de- cades, Medical Marketing has provided an excellent vehicle for community education about heaithcare issues," says University of Central Florida College of Health and Public Affairs Dean Belinda McCarthy. "In addition to the assistance provided to clients nationwide, Andrea Eliscu's leadership has helped this community understand, dis- cuss and work to enhance healthcare quality for all of Central Florida." Clarence H. Brown III, M.D president and CEO of M.D. Anderson Cancer Cen- ter Orlando, says, "Andi Eliscu is among the most knowledgeable persons in all of Central Florida when it comes to understanding the innumerable forces currently influencing the delivery of healthcare in our society. She grams that include coach- ing, classroom training and support for both experienced and novice salespeople. The Orlando Sandier office opened in April 2003. Sandler's next public semi- nar, "Why Sales People Fail and how to fix it!" is sched- uled for April 20 at 11:30 a.m. Reservations are re- quired. Shulman has been studying Sandier methodol- ogy for 21 years and train- ing it since 1998. For more information, call 407-696-4769 or go to on the Internet. has friends and colleagues in every segment of the medi- cal community, each of whom greatly trusts her ex- perience, insights and wis- dom. I know I do." MMI plans" to continue its efforts to better integrate ability to network people and events adds up to a big win for all of us." For more information on Medical Marketing, Inc go to www.medicalmarketing Andrea Eliscu is a regis- School at Rollins College,' serves as a national resou~ on healthcare marketii speaking at seminars and ferences throughout fl country. She currently v unteers her time by ser on the board of directors communication between tered nurse with 38 years of theFIoridaChamberofC0 healthcare providers and the experience. She is the author mh~rce, the advisory boarq local business community, of two books, "Ready - Set - t e University of CentJ "Andrea knows the medi-Market!" and "Position for Floridas College of H~ cal community in Central Success!StrategicMarketing and Public Affairs and tl~ Fiorida,"saysSeminoleCom- forGroupPractices."Agradu- board of Women Playing!~ munityCollege PresidentAnn ate of Michael Reese Hospital T.I.M.E. She is also an acti~ McGee."Her medical knowl- and Medical Center of Nuts- member of the Health| edge, interpersonal skiUs and ing, and the Hamilton Holt Florida Foundation. d" li d ti Eln Ge ]: a new Israe pro uc NI launched through interfaith effortI RACHEL SHIPLEY displays the Ein Gedi line of spa and beauty products. ! Ein Gedi, a new complete will operate through direct Gediproductsintothou~ selling.EinGediproductsare of homes in Florida and also used as a fund-raising pand the Ein Gedi plant~i vehicle. Israel, which will allow u~ Recently, a diverse group employ more and ~ of lay leaders and business- people, somethingIsraei#~ line of Dead Sea spa and beauty products from Israel, will soon begin its national distribution here in Central Florida. Just beginning dis- tribution in the American market, Ein Gedi products are now being featured in some of the nation's finest spas. Ein Gedi was first intro- duced to this market at the Israel Vendor's Caravan in Orlando last February, with Morris Mann, a principal in the company, present for the debut. At the Caravan, he met Paula Peterson, a marketing executive who had experi- ence working with Tiffany's and with The Disney Com- pany. Peterson recently ac- cepted the challenge of mar- keting Ein Gedi products through multiple channels of distribution in the U.S. Some of the marketing will be through distributors, some to spas and beauty sa- lons, and another program women from both the Jew- perately needs. 2 ish and Christian commu-Peterson agrees. "I nities met at the home of spent years developing P~ Rachel Shipley to launchgrams for retailers like this marketing effort. Fifth Avenue, TiffanrY~ Shipley, who was chairper- Harrod sandothers.Ein~ son of the Vendor's Caravan is the type of product last year, is enthusiastic meets the quality standa about this new opportunity to help Israel. Mann is a native of Brook- lyn, N.Y. who made aliyah to Israel in 1996, alongwith his wife, Myrna, and their five children. He has been instru- mental in the development of the Ein Gedi products. "The rich minerals of the Dead Sea, alongwith the pure essential oils in Bath and Body Spa Products, are truly beneficial. They have been elements of spa treatments for centuries," says Mann. "We hope to introduce Ein with which I like to The women I met at our tial meeting have the siasm, the talent and business acumen to get t jump-start on this eff0r know we can build ful distributor network a make another right Ein Gedi, or to purchase products for distribution portunities call Peterson Rachel Shipley at 8245. PAT LEVY Full Service Family Relocations (407) 862-9700 / 800-600-1178 Residence (407) 869-0154 Email: Testimonials avaUable from my buyers & sellers. PC & Information Technology Support CERTIFIED Systems Adrnini~'ator CERTIFIED ~nal -Computer Repair -Hardware & Software Troubleshooting -Networking -Installation -Upgrades -Instruction -Technology Advice Competitive Pricing/ CompTIA. Comp'lrlA. Netting TM Cert/t~ Brent London MCSA, MCP, A+, Network+ 1252 Wellington Terrace MaiUand, FL 32751-3448 B LSol utions@ hotpol (407) 421-8163 (cell) (407) 834-7311 (home) References available