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February 13, 2009

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PAGE 8A HERITAGE FLORIDA JEWISH NEWS, FEBRUARY 13, 2009 ,eneurs&apos; see green in green By Starre Vartan Baruchowitz also is the "These days, it's expensive ously cutthroat industries, clothing was my passion at a pecially interested in labor business director f0.r Heeb for a city to send garbage to and Goldwater says she has pretty young age." issues, and that directly NEW YORK (JTA)--It's Magazine. so Wearable Col- a landfill, so haulers see our survived and flourished by While she "was actively translates into the way he easybeinggreenwhenthere's lections is a labor of love as program as a value-add," getting a little help fromher involved in a number of does business. No SweatAp- plentyofcashfloatingaround, well his business. Why is he Gonen says. "The value here friends, causes in college, including parel sells children's, men's Environmental causestendto so driven? is not in the revenue you "I asked friends who were NARAL pro-choice NY and and women's casual cloth- be minimally controversial, "One of the main reasons I generate, but not having to in business school for as- the Jewish Woman's Archive ing and outerwear that are and all kinds of businesses gotinvolvedinthisisthatone pay to dispose of it. That's sistance with my business inBoston, Goldwatersaysshe all union-made, many from feel good about supporting of my partners was hit by a what's been missed by most plan, law student friends for found working at a desk job organic fabrics. tree-planting, community carin2000andleftparalyzed peoplewhenthey thinkabout legaladvice, Igotjournalism "capital B Boring" as much Sowhyishisclothingcom- gardens, children's environ- from his chest down. From recycling." student friends towrite about as she supported the causes, pany keeping its head above mental education and the that moment I have been From just five cities, Re- mystoreandhandyfriendsto "I needed to be doing water while other retailers like. But what happens when involved in raising money cyclebankwill have expanded help me build and drill." she something creative." Gold- are collapsing in the current the economy tanks? Usually forspinalcordresearch."says intolSstatesbytheendofthe says. "My designer friends water says. economy? funding forgreen programs Baruchowitz, who adds that first quarter of 2009. knew where to get cheap Mostrecentlyshecombined "I realized an entire gen- dries up until the next bull the company is doing well "We've had a great re- mannequins, and a friend her political zeal with her eration that's coming up market. But 2009 is different, so far, despite the economy, sponse," G0nen says. "We that worked in retail sold me creative and business sides now has been learning about Thescopeofourenvironmen- Oldclothesarenotthefirst service cities, wealthy sub- asecond-handcashregister, during the Obama campaign, sweatshop labor because tal problems is huge, andsome place many would think to urbs and some ofthe poorest People are pratty excited to raising hundreds of dollars teachers realize that they of the solutions can come look f or profit, communities inAmerica, and help someone fulfill their withaseriesofone-offTshirts can teach the kids about only from the business world. Barauchowitz explains: there's positive responses dreams." anddressesemblazonedwith geography, history, ethics Being planet friendly is no "My grandfather spent most from all of them. All people AuH20 chemistry-class Obama designs and three and business in the context longer just about doing good hislifeinNewYorkCity'sgar- appreciate value." shorthand for Kate's last fashion shows, of what kids were already for the birds and the bunnies, mentindusty, andIgrewup Recyclebankmemberscan name--is a small'space on "I design clothes for oth- thinking about namely it's about saving humanity's selling some of his products also see how many treesand the Lower East Side of Man- ers like me: people who are their own clothes," Neiman future and making some with my morn at various flea how much global warming- hattan packed with upcycled unique, wantto express their says. "The new generation is cash, too, asthese four Jewish markets. Sometimes I am spewing energy they're sav- clothing made by Goldwater creativity, have strongpoliti- going to want to see changes ecopreneurs can attest, surprised myself to find that I ing through recycling, so the on site (so no worries about cal convictions and want to to the traditional ways of do- Adam Baruchowitz, Wear- am knee deep Jn the shmatta direct impact of household sweatshop labor). She uses wear clothing that gives that ing business." able Collections industry;whatcouldbemore waste can be easily seen existing material, usually" first impression," Goldwater The interest in rightly AdamBaruchowitz, found- Jewish than that!" < old clothes, to create new says. madeclothingisgrowingand er and CEO of Wearable Col- Ron Gonen, Reeyclebank recycling>, designs, including dresses. Adam Neiman, No Sweat will continue todoso.hesays. ° lections, takessomethingthat One of the major argu- Gonenhas created a corn- skirts and tops for girls and Apparel No Sweat Apparel's new- most of us give away--our ments against recycling pany that combines his in- shirts and ties (some made Adam Nieman, C.EO and est product is the "Organic old clothes--and not only has been that it's too costly, terests in social policy, envi- from recycled credit cards) co-founder of No Sweat Ap- Bethlehem World of Love" keeps them useful by finding despite the environfnental ronmental responsibility and for men. parel, believes there is an T shirt, which is made from a new home for them, but benefits. Some even say it business, but he got his chops But why not follow the intrinsic, naturalconnection organic cotton and is pro- simultaneously helps needy is fiscally irresponsible to inthebusinessworldfirst.He traditional fashion designer betweenbusinesseswhotreat duced at a sweatshop-free organizations raise funds, recycle, notably New York cites his Israeli side as giving route? A combination of cre- their workers well and solv- Palestinian-owned factory "Our main focus is the Mayor Michael Bloomberg, him an "entrepreneurial, ativity and passion for social ingenvironmentalproblems, in the West Bank. It has New York City area. where we who suspended recycling in 'anything is possible' spirit, justice led her to forge her which are rampant in the received attention from The place bins inside ofresidential thecityinadecisionthatwas But it was his mother--and own path. clothingindustry.Waterpol- New York Times, the Boston buildings to make it as easy to later reversed, his Judaism that pushed "By about middle school lution from chemical dyes, Globe, NPRandahostofother recycleclothingandtextilesas Ron Gonen, co-founder him toward making money I decided that i wanted to energy-sucking production media outlets. it is to recycle cans, paperand and CEO of Recyclebank. is while doinggood, express my creativity with facilitiesandtextilewasteare Neiman's viewpoint on bottles." Baruchowitz says. proving that concept is not "I was raised by a single my appearance." Goldwater issues that are only starting good stewardship of planet On top of keeping more only wrongintermsofplan- room in Philly; she really says. "I pierced my thumb to beaddyessedby theindus- and fair treatment of people than 800,000 pounds of etary health, but economi- stressed the importance of nails, drew magic marker try, but Adam is Working to is hardly a newidea. clothes from landfills, when cally, too. Ron's company giving back in life," Gonen tattoos all over my body, and keep his factories green and "Loving your neighbor as those who participate in the subcontracts with existing says. "And my Judaism has wrapped my hair in yarn and worker friendly, yourself is one of the corner- programknowwheretheirold haulers and collects recycling given me an appreciation for rubber bands. When I got a "There's an intimate con- stones of the Torah. and that clothes are going for resale in special bins that record giving andthe importance of bit older I was apart of my nection between the exploi- absolutely extends to how in South America, to be re- what's inside. There's no sort- community." school's "global action' and tation of humans and the youwouldtreatyourworkers cycled into other textiles and ing of recyclables into differ- ,, Kate Goldwater, AuH20 'students against social apa- exploitation of nature," Nei- and also how you treat the to create rags they become ent bags or bins--it's single Kate Goldwatercreditsthe thy' clubs. I wrote a piece for man says. "It's simple: If hu- environment," Neiman says. moreinvestedandknowledge- stream andeachhousehold success of her 2 1/2-year-old our high school paper about mans are being exploited, are "The first labor laws recorded able about reuse, gets its own online account boutique, where she sells how we should avoid buying starving, they're not going to in history are in the Torah." Wearable Collections is not to keep track of how much her own creations, to "con- new clothes altogether and worryaboutthespottedoilor Starre Vartan is the web a nonprofit but works with andwhat'sbeenrecycled.And nections, connections, con- only shop at thrift stores to global warming." editor for Greenopia and nonprofits as a partner, here's the great part: credits nections." Fashion design take a stand against sweat- Neiman says he's always author of "The Eco Chick "The idea of tzedakah and are earned for recycling that and boutiquery are notori- shop labor. Making recycled been a political person, es- Guide to Life." charity has always held a can be redeemed at national special plaCesays,in my heart." and local retailers. . .. i srael Web site flooded Baruchowitz "and I am So how can municipali- Pro veryproudthatwehavecome ties afford this program, up with a business model that especially in tough economic enables ustoraisefundsfor times when the price for with -,om,n'"  ""c rhetoric tions." all-time low? LOS ANGELES-- Stand- Jewish elementary school letter words and threats, A sample of some of the WithUs, thenon-profitIsrael for girls in Brooklyn was the messages StandWithUs anti-Semitic comments sued a press release last graffiti that said, "kill the tions of"a thousand years of http://standwithuscampus. week saying it was deeply Jews" and "Nazis live here." TalmudicZionistbloodlust," -_ -- - ,,C¢ZI21"frCOJt troubled to find the "User Asa prominent international and laments that Hitler did StandWithUs, aninterna- Feedback" section ofitsWeb organization on the front not "finish the job.'" tional, non-profitlsraeledu- Dan Scott. son of Mi- site suddenly flooded with lines in the battle against Messages like those SWU cation organization hosts chelle and Bill Scott of anti-Israel, anti-Semitic defamationsofIsrael, Stand- receivedareatransparentef- speakers and conferences, Mount Dora, Fla., will be diatribes."The quantity and WithUs was also a victim, fort to intimidate andsilence offers Web site resources calledtotheTorahasabar virulence of these messages Avi Posnick, East Coast people who support the Jew- and creates brochures and mitzvah on Saturday, Feb. is on a magnitude we've Outreach Coordinator of ishstate, its right todefend materials widely distributed 21. 2009 at Congregation never seen before." said Roz SWU says, "We have received itself and its very right to in universities, libraries, BethAmin Longwood. Rothstein. international threatening phonecailssay- exist, according to Roberta high schools, churches and As a seventh grader director ofSWU, ingwewouldbemaimedand Seid; Ph.D, StandWithUs communities that teach at Mount Dora Middle The organization appar- calling us racists. We have education/researchdirector, about Israel. Based in Los School, he is a consistent ently was a target because also received e-mails with "All Americans, Jews and Angeles, the organization student on the A-B Honor during Israel's three-week the same messages." non-Jews alike, should be has offices in New York, Roll, is a second year con- defensive operation against "It is noteworthy that the deeply concerned by this Denver, Michigan, Seattle, cert band member and Hamas in Gaza that began target of this hate is not just inereasing anti-Semiticbig- Chicago, Santa Cruz, San was selected to play for the Dec. 27, 2008, StandWi- Israelis or Israel's policies, otryanditsviolentlanguage, Francisco, Orange County Lake County Middle and thUs mobilized pro-Israel, but also Jews and Judaism. by the license many people- (California), Israel and the High School Bands. His interests include skateboard- anti-Hamas, anti-terrorism The ugliest kind of medi- seem to feel they have to U.K. SWU was founded in ing, music, magic, snowboarding and video games. Dan demonstrationsinternation- eval anti-Semitism, bigotry, express it so openly, and by 2001 in response to the also has participated in several wilderness experiences ally, createdan Internetsite, and hate erupted during the effort to intimidate into sec°ndlntifadaandthemis- including hiking parts of the Appalachian Trail, sailing, anddis- Israel's military operation, silence those with whom understandings about the on top-mast schooners and taking part in horse cavalry tributed materials to educate Tragically, this prejudice and they disagree. This trend challenges that Israel faces. trainingatthe Gettysburg Battlefield. In June 2007, Dan the public about the reasons ignorance motivate many of suggests that our country StandWithUsCampus helps helped rebuild houses destroyed by Hurricane Katrina for Israel's action, the anti-Israel activists who 'is moving in a dangerous college students fight anti- in Gulfport, Miss. Israel's military operation claim they support 'peace,' direction. All Americans Semitism and anti-Israel Sharing in the family's simcha will be uncle and triggered often menacing and who energetically cam- must standupanddenounce bias on campuses. For more aunt Arnold and Estelle Dunn of Boynton Beach, Fla. anti-Israel rallies and hate paign against Israel even it," said Rothstein. information, visit http:// and Manalapan, N.J.; and aunt Claudia Scott of Albu- crimes against Jewish tar- when no crisis like this war StandWithUs reported the www.standwithuscampus. querque, N.M. gets in the-U. S. and world- are occurring," declared most threatening comments corn/and http://www.emer- wide. In New York City, a Rothstein. Filled with four- to the FBI.