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HERITAGE FLORIDA JEWISH NEWS, JANUARY 6, 2012 Former By Alan D. Abbey JERUSALEM (JTA)--The Eulogizer highlights the life accomplishments of famous and not-so4amous Jews who have passed away recently. Evelyn Handler, former Brandeis president. Evelyn Handler, who served as the fifth president of Brandeis University from 1983 to 1991, was killed Dec. 23 after being struck by a car. Handler was crossing a street inBedford, N.H., to meet her "husband, Eugene, when she was hit. She was taken to Catholic Medical Center in Manchester, N.H., where she was later pronounced dead. Handler's tenure at Brandeis was marked by controversy. In an effort to make the Jewish- sponsored, nonsectarian uni- versity appeal to students of all backgrounds, she pushed for pork and shellfish to be served in the university cafeteria for the first time, dropped the Hebrew word for "truth" from the university logo and did not include Jewish holidays on the PAGE 13A i The Eulogizer: Brandeis president, philanthropist, ballet dancer school calendar. Many students and donors fought against these changes, and the university's fundrais- ing reportedly suffered. Han- dler resigned from her position in 1991, at which time the original logo was reinstated, Jewish holidays were put back on the Brandeis calendar and the cafeteria mnlas were changed again. Still, many credit Handler with bolstering Brandeis' reputation as a quality uni- versity open to students of all faiths. During her tenure, Brandeis was admitted to the Association of American Universities (AAU). She also helped to lay the groundwork for the Brandeis International Business School. "As president, Evelyn Han- dler led Brandeis University's growth from a high-quality liberal arts college with some outstanding graduate pro- grams to a nationally and in- ternationally respected small research university with an exceptionally strong under- graduate college at its core," said Steven L. Burg, the Adlai Stevenson Professor of Inter- national Politics at Brandeis. Handlerwas born in 1933 in Budapest, Hungary, and immi- grated to the United States in 1940. She received a bachelor's degree from Hunter College in New York City, a master's and doctoral degree from New York University, and a law degree from Franklin Pierce Law Cen- ter. Before serving as president of Brandeis, she was the dean of sciences and mathematics at Hunter College, and presi- dent of the University of New Hampshire. She was the first female president of both the University of New Hampshire and "Brandeis. Warren Hellman, business- man and philanthropist Warren Heliman, an icono- clastic businessman from the San Francisco area who used his wealth for philanthropy and to focus on projects he loved, such as bluegrass banjo, died at 77 on Dec. 18. Hellman, who celebrated his bar mitzvah at 75, referred to himself onstage as, "The Rhinestone Jewboy." The Bay Citizen, an alternative newspaper he founded in 2010, reported that Hellman died from complications from treat- ment he had been receiving for leukemia. Heliman served two years in Germany with the U.S. Army, received an MBA from Harvard Business School and then spent 15 years at Lehman Brothers in New York before co-founding Hellman & Fried- man, a private-equity firm. Hellman & Friedman helped take Levi Strauss & Co. private for $1.8 billion in 1985, invested $224 million in advertising company Young & Rubicam in 1996, bought into Formula Oni Racing for $312 million in early 2000, and be- came the first outside investor in the Nasdaq Stock Market in 2001, the Chronicle reported. He was active in Bay Area politics and supported ballot measures that reformed the city's pension system and cre- ated an underground parking garage beneath Golden Gate Park, the Chronicle said. He funded the San Fran- cisco Free Clinic and then the Hardly Strictly Bluegrass Festival, now an annual, free, three-day event that draws hundreds of thousands to Golden Gate Park. The festi- val's website featured a video of the memorial service for Helirnan at San Francisco's Congregation Emanu-El on Dec. 21, 2011. Mark Goldweber, ballet dancer Mark Goldweber, a leading dancer with the Joffrey Bal- let and most recently ballet master of Ballet West in Salt Lake City, died Dec. 9 at 53 of lymphoma. Goldweber, a native of Miami, was recruited by the Jeffrey when he was in high school after winning a Ford Foundation grant to study at the American School of Ballet in New York. He trained at the Miami Ballet and "established himself in his late teens as an impressive performer whose dancing was rooted in pure classical ballet form and style, and informed by it." The New York Times said Goldweber "brought to ballet a vivid intelligence and a gift for seemingly effortless razzle- dazzle technical feats." A website devoted to a new documentary of the Jeffrey wrote this about Goldweber: "The ballet world will remem- ber Mark Goldweber's passion for dance and his contributions to several world class ballet companies." He was Ballet Master and Director of Apprentices for The Joffrey Ballet from 1996-2007 before accepting the positions of Ballet Master and Director of Ballet West II. Goldweber taught in the Joffrey Ballet School summer program in New York Ci.ty for several years and played himself in Robert Altman's ballet film, "The Company," which he described as one of his highlights at the Jeffrey: "Working on 'The Company' was a great honor. My mother took me to Altman films since I was a little boy so I knewwhatwe were up against." Write to the Eulogizer at eulogizer@jta.org. Israelis paying the price when it comes to imported goods By Jessica Steinberg is going to sell from a collec- washing machines and ovens. When U.S. teen fashion according to store personnel, tors and hasn't yet figured out JERUSALEM (JTA)--It's a question many a shopper in Is- rael has pondered, particularly if they've spent time overseas. Why does this fill-'in-the- blank cost more in Israel? Whether it's a box of Cheer- ios, a supply of Ziploc bags or a shirt from H&M, Israelis are paying more for many consumer goods .than their counterparts in Europe and North America. Consider the price for a pair of women's slim cargo pants from the Swedish retailer H&M. In the United States, the pants cost $29.95. In France, the same pair of pants cost $32.40. In Israel? $39.22. What accounts for the dif- ference? Experts say the reasons vary by market category, ranging from higher taxes--the tax rate on new cars, for example, is 78 percent--to Israel's unusually small market size to the Israeli consumer's ea- gerness to pay a premium for brand-name imports. In the clothing industry, for example, the profits that retail- ers in America and Europe generate through volume are not possible in Israel, a country with just 7.5 million people and two seasons rather than four. "In the U.S.," says economist Natanel Haiman, head of the Manufacturer's Association of Israel's international regula- tion department, "you can sell a product with different margins, knowing there's such a huge market out there. By us, the margins are smaller. Even if every single Israeli buys a certain product, you can still only earn so much from it. So if it's a brand name, and people want it, the supplier can place a premium price on it. There's no one factor that stands out in the price !ssue." In addition, logistics like transportation cost more in Israel because imports must come by air or ship rather than by truck or rail. That all translates into higher prices. "Buyers have to know what tion before they order it," says Ophir Lev, general manager of the Israel Textile and Fash- ion Association. "They have a much smaller window of opportunity because of the market size, and they don't want to get stuck with any leftover inventory. That brings the price up." There is growing discontent in Israel over the high prices Is- raelis pay for everything from housing to cottage cheese, and the massive social protests over the summerbrought new scrutiny to the costs of living in Israel. The Marker, the finan- cial section of Israel's daily Haaretz, launched a new col- umn this fall called "How long do you need to work for..." list- ing the number of hours one needs to work on an average Israeli salary in order to pay for products ranging from Heinz ketchup to an Ikea side table. There once was a time when imported products weren't even available in Israel. Twenty years ago, if you wanted M&Ms, Secret deodorant, Playtex or Saran Wrap, you had to ask your second cousin in America to bring it in his suitcase. Americans would immigrate to the countrywith rolls of Reynolds Wrap alumi- num foil in their luggage. But in the early 1990s, multinational corporations entered the Israeli market after the government liberalized the import process and eliminated import quotas. Consumer goods giant Unilever bought Israeli food manufacturer Telma, and Swiss food com- pany Nestle bought Osem, another major Israeli food mariufacturer. Today, Israel has some 2,000 food importers alone, according to the Israeli Chamber of Commerce. At present, customs taxes of approximately 12 percent are charged on imported items, including toys, clothing, cos- metics, luggage, medicine, tires, raw materials for chemi- cals and wood, and electric appliances like dishwashers, In an effort to appease the public over the cost-of-living protests, Finance Minister Yuval Steinitz signed a di- rective last week abolishing customs duties on hundreds of imports; the changes take effect Jan. 1 and are expected to cost the government more than $100 million annually in lost revenue. The changes were among the recommendations of the Trajtenberg Committee, which the government set up to formulate possible ways to address the demands of this summer's protests. Haiman says the 12 percent tax isn't what accounts for the sometimes vast differences in price between Israel and America. He attributes the price differences to importers who have figured out they can charge higher prices in Israel for brand-name products be- cause consumers are willing to pay it. If people don't want the products, they wouldn't shell out money for them, says Gali Berger, a spokesperson for Super Pharm, the country's largest drugstore chain. "It's about consumers and their needs andwhattheywant onthe shelfandwhatsells," she says. "The customers vote with their feet, whether it's Israeli or not. And we try to offer the best products available." Supermarket entrepreneur Rami Levy, who has accused Israeli supermarket chains of price setting, says Israeli consumers have to stop buying imports and settle for locally manufactured goods. Their tastes, he says, have gotten too expensive, and importers are taking advantage of that. Over the last decade, many imported clothing and furni- ture retailers have entered the Israeli marketplace, from Eu- ropean retailers Zara, Mango, Zip, H&M, Ikea and Kika to U.S. retailers American Ap- parel, Crocs, Payless Colu m- bia Sportswear and The Gap. Typical for Israel, each chain's stores are jammed with eager Israeli consumers. chainForever21openedinTel The prices at Forever 21, ac- it can charge more. Avivthismonth--withthou- cordingtoLev, arethesamein "They came here with a sands of Israelis storming the Israel as they are in the United different mindset," Lev said, store--customers purchased States--for now. "figuring they could charge an average of 7.5 items per That's because, he sur- the same prices because they person, compared with the mised, Forever 21's manage- knew the teenage girlswould international average of two ment doesn't know the Israeli each buy seven pieces per to three items per person, mar]aswell as itscpeti- person." [very day that you're outside, you're exposed to dangerous, but invisible, ultraviolet (UV) sunlight. Left unprotected, prolonged exposure to UV radiation can seriously damage the eye, leading to cataracts, skin cancer around the eyelid and other eye disorders. Protecting your eyes iS important to maintaining eye health now and in the future. Shield your eyes (and your family's eyes) from harmful UV rays. Wear sunglasses with maximum UV protection. i"oi i:e i:"oi ri.t::. ; ,:i:i:.: w',;.v/ ;vii, ir::.o. :c: },o ,:/.:.:.. . : . :': THEVISIONCOUNCIL